DeAPlaneta Entertainment has expanded its consumer products portfolio through a new licensing representation agreement with Global Merchandising Services.

Under the deal, DeAPlaneta will serve as the licensing agent for an extensive slate of international music artists across Iberia, France, and Central and Eastern Europe (CEE).

The partnership builds on the existing relationship between the two companies, which began in October 2025 when DeAPlaneta Entertainment became the licensing agent for Skibidi Toilet across key European territories.

Expanded Music Roster and Market Reach

The deal significantly strengthens DeAPlaneta Entertainment’s presence in the music merchandise and pop culture sectors, adding globally recognized acts spanning heavy metal, hard rock, pop, and electronic genres.

• Heavy Metal & Rock Legends: Iron Maiden (over 100 million albums sold), Motörhead, and Ozzy Osbourne.
• Pop & Boy Bands: Backstreet Boys (over 130 million albums sold and 25 million monthly Spotify listeners).
• Contemporary & Modern Acts: Sleep Token, Ghost, Wet Leg, and Zayn.
• Heritage & Electronic Icons: Brian Wilson, The Jam, and The Chemical Brothers.

Executive Commentary

“With this agreement, we’ve literally turned up the volume on our catalogue,” said Antonella Ceraso, International Consumer Products Director at DeAPlaneta Kids & Family. “It is an important step for the company, offering us the opportunity to work with licenses from artists and bands that have become icons for a very diverse audience—one that wants to connect with their idols through music and products.”

Sara Redolfi, Head of Licensing Agents at DeAPlaneta Entertainment, added: “We’re excited to continue building on our partnership with Global Merchandising Services. Their catalogue of bands shares a quality we particularly identify with: the value and significance of its artists across different generations, enabling us to establish common ground with different audiences.”

José Santiago, International Licensing Manager at Global Merchandising Services, commented: “We are excited to welcome DeAPlaneta Entertainment as our licensing agent in Iberia, France, and CEE. Their proven expertise and deep understanding of their markets make them the ideal partner to expand the presence of our iconic brands across a wide range of categories.”

Industry Event Showcases

Throughout September, the DeAPlaneta Entertainment team will present the new music portfolio and upcoming brand extensions at major industry trade shows, including Milano Licensing Day and Brand Licensing Europe (BLE).