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Trends & Research

Data-driven insights and market forecasts to help you understand consumer behavior and identify the next “big thing” in licensing.

Licensing: Which Trends Will Shape the Market in the Near Future?

Editorial Team -

Licensing International 2026 Study: Industry Sales Reach $389.8 Billion

Editorial Team -

LICENSING EXPO PREVIEW: Dependable Solutions Raises the Bar for Licensing Management Platforms

Luca Tricerri -

Homework is Dead. Long Live Games.

Editorial Team -

Kazakhstan: The Emerging Retail-Driven Frontier for Licensing

Luca Tricerri -

Pokémon Hits No. 1 in UK and Germany with Record Growth

Editorial Team -

Why Big Brands Fail in Difficult Markets

Editorial Team -

How the Toy Market Is Evolving Through Play, Creativity, and Connection

Cristina Angelucci -

UK Toy Market Grows for First Time in Five Years

Cristina Angelucci -

Sales of Licensed Consumer Products Continue to Grow Across the European Market

Cristina Angelucci -

NEW RESEARCH REVEALS FANDOM IS A FAMILY AFFAIR – AND BRANDS ARE MISSING A TRICK

Cristina Angelucci -

A CONVERSATION ABOUT FANDOM AND BRANDING

Cristina Angelucci -

LICENSED BRANDS IN LOYALTY PROGRAMS: OPPORTUNITIES, CHALLENGES, AND PROSPECTS

Cristina Angelucci -

FROM CARBON TO CONTRACTS: WHAT BUSINESSES NEED TO KNOW ABOUT GLOBAL CLIMATE LAWS AND LICENSING

Cristina Angelucci -

THE 2025 GLOBAL STUDY SHOWS LICENSING INDUSTRY REACHED $369.6 BILLION

Cristina Angelucci -

CALIBRATING LICENSING STRATEGIES THROUGH RESEARCH

Cristina Angelucci -

FRAGMENTED FAMILIES: HOW TO HARNESS MULTI-PLATFORM CONSUMERS WITH CONTENT AND MEDIA

Cristina Angelucci -

SUPPORTING THE WHOLE CHILD: EMBRACING THE “MESH TO STEAM” TOY TREND

Cristina Angelucci -

FANDOM EVALUATES PEACOCK AS THE BEST POSITIONED STREAMER FOR ACQUISITION OR BUNDLING

Cristina Angelucci -

THE NEW WILDBRAIN RESEARCH ‘THE CONNECTED FAMILY: SCREENTIME IS BONDING TIME’

Cristina Angelucci -
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