Andrew Carley joins Acamar Films as Executive Director, Global Licensing to lead the consumer products expansion of Bing.

Acamar Films has appointed Andrew Carley as Executive Director, Global Licensing, as part of its plans to expand Bing internationally.

Working with CEO Mikael Shields and the senior management team, Carley will lead Acamar’s global licensing strategy, with consumer products playing a central role in the next phase of the brand’s growth and in reaching more young fans and families worldwide.

Carley has extensive experience in building international licensing businesses for children’s IP:

• EVP of Global Licensing at eOne;
• Director of Global Consumer Products at BBC Studios.
• His career also includes roles at CPLG and Marks & Spencer, as well as founding and running his own licensing agency, Tilt Licensing.

Mikael Shields, CEO of Acamar Films and Producer of Bing:

We’re all delighted to have Andrew joining us as a colleague. He brings rare global experience, strong category expertise, and an incredible reputation in the international licensing industry. He will now lead our global licensing expansion on Bing and we’re all excited to work with him.

Andrew Carley:

“The quality of Bing’s programming and Acamar’s ambition for its global expansion makes this a very exciting move. I’m delighted to join a committed team and to bring my licensing and consumer products experience to the next phase of Bing’s growth.”