KnuckleBonz has announced an official collaboration with the Dio Estate to bring heavy metal legend Ronnie James Dio into the KnuckleBonz360™ BackStage Experience.
The immersive 3D digital platform is scheduled to launch in July 2026. The licensing agreement was brokered by Global Merchandising Services, the worldwide licensing agent for the Dio estate.
KnuckleBonz360™ is designed as a digital destination featuring interactive 3D environments that bring iconic band imagery and album artwork to life. The platform will roll out over 20 band-specific virtual worlds, offering fans dedicated spaces to connect, play mini-games, and access exclusive physical and digital collectibles shipped worldwide.
3D Environments and Career Retrospective
The Dio BackStage Experience allows players to navigate multiplayer environments modeled after the visual mythology of Dio’s music, including medieval castle settings inspired by the Holy Diver artwork.
- Career Scope: The virtual world covers Ronnie James Dio’s full career span, from Rainbow to Black Sabbath, as well as his solo releases and Heaven & Hell era.
- Interactive Features: Multiplayer exploration, mini-games, and digital collectible showcases.
- E-Commerce Integration: Access to exclusive physical merchandise and collectibles available globally.
Executive Commentary
“When we first began designing KnuckleBonz360 we immediately imagined what it would be like to go inside Ronnie’s castle or step inside the Holy Diver album art. We can’t wait for fans to see what we have built,” stated Tony Simerman, CEO and Creative Director of KnuckleBonz Corp.
“Dio’s impact on music and culture continues to inspire fans around the world,” added Jen Harper, Senior Licensing Manager at Global Merchandising Services. “We’re excited to help bring Ronnie’s legendary world to life in a way that allows fans to experience his legacy like never before.”
Platform Availability
The Dio BackStage Experience is slated to go live in July 2026. Fans can sign up for early access and waitlist updates here.
