About Us

BM is the international leader in licensing, network, and communication for businesses. Founded in 2015, BM has developed deep expertise in communicating about content, brands, products, and industry networking, thanks to its team's consolidated knowledge.

At BM, we understand the needs of those who work in the fields of brands, licensing, and entertainment — at both business and consumer levels, in Italy and abroad.

We are one of the few companies to offer a comprehensive, far-reaching communication system for the industry. Among the integrated communication services we provide, Licensing Magazine is our flagship publication, and BM is its publisher.

Licensing Magazine is a leading print and digital magazine — a powerful medium for companies that want to maximize the promotion of their brands and products worldwide. In addition to being a print magazine and an all-news site, Licensing Magazine is also an active social network community, weekly newsletters, a YouTube channel, and a podcast channel, reaching thousands of readers every week.

Networking is another important cornerstone of our portfolio of services. We partner with 35+ major national and international B2B trade events to directly connect supply and demand in the content industry. Some of the events we partner with include: the Bologna Children's Book Fair, the Bologna Licensing Trade Fair, Cartoon Media events, Spielwarenmesse, Brand Licensing Europe, and many others.

Moreover, we are the only West licensing networker to have a dedicated focus on the rise of Asian trends, and media to organise international delegations to go to the leading Chinese licensing events, such as the Toy & Edu China/China Licensing, SIPS - Illustrators and Pop Culture Show, and the China Licensing Expo.

Supporting companies in building their B2B and B2C communication strategies is another of our core competencies. Both nationally and internationally, BM stands alongside brands to help them define their image in an increasingly sophisticated and competitive market.

Licensing Magazine: The All-News Site

Licensing Magazine is a print and digital publication — and much more than that: it is an internationally recognized B2B Media System.

LicensingMagazine.com provides constant daily updates on what is happening in the world of licensing, media, digital, and beyond, serving as a bridge to the international market. Our site features news on licensing, retail, and events, as well as in-depth reports.

Every week, 40,000 readers around the world stay informed through our site, social profiles, newsletters, video, podcasts, and webinars, keeping up to date with everything happening in the world of licensing and beyond.

We are a reference point for the content and licensing industry. Our print magazine is present at more than 30 international B2B events annually, and we are also proud Media Partners of the main licensing and entertainment events, including Brand Licensing Europe, Licensing Expo, China Licensing Expo, Mipcom, Brandmania, France Licensing Day, and many other key industry events.