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Licensees Focus

A dedicated look at the manufacturers and partners turning intellectual properties into successful consumer products across all categories.

Spiralcute: The International Expansion of Cuteness

Cristina Angelucci -

Minecraft: Building the Next Chapter of a Global Licensing Phenomenon

Cristina Angelucci -

Global Merchandising Services at BLE 2026

Cristina Angelucci -

Benjamin The Elephant: From Audio Icon to Multi-Generational Licensing Brand

Veronica Orciari -

Jazwares And Sanrio Together To Expand Its Hello Kitty And Friends Range To Emea

Bianca Girard -

Minecraft Continues Global Consumer Products Growth with New Partnerships and Expanding Licensing Program

Bianca Girard -

Hasbro and Mattel Unveil Hot Wheels Transformers Bumblebee

Editorial Team -

Attraktion! Launches Playblaster Interactive Dark Ride Device

Editorial Team -

Peanuts Expands Global Licensing Footprint with WildBrain CPLG

Editorial Team -

Mad Beauty unveils Innovative Harry Potter Beauty Line

Editorial Team -

Disguise unveils 2026 Licensed Halloween Costume Lineup

Editorial Team -

BULLMART Unveils Official Inter Milan Collectibles

Editorial Team -

RUTA and The Smurfs Launch Tissue Line for European Expansion

Editorial Team -

Polaroid Unveils Pokémon 30th Anniversary Instant Camera Line

Editorial Team -

Hippo Blue Expands Disney Partnership into Personalised Decor

Editorial Team -

Tree Town Toys and Hasbro Launch Yes & Know Trivia Books

Editorial Team -

Cinnabon and Golden Gaytime Partner for New Frozen Treat

Editorial Team -

Jazwares Debuts Squishmallows Collegiate Plush Line

Editorial Team -

Omens Studios Unveils Multi-Platform Strategy for Kids Franchises

Editorial Team -

Grind and Miffy Launch Limited-Edition Coffee Collection

Editorial Team -
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