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THE NEW ISSUE OF LICENSING MAGAZINE IS OUT!
The new issue of Licensing Magazine is out, with over 120 pages of exclusive content, including interviews, reports, insights and much more! The Summer issue of Licensing Magazine is out! Over 120 pages of exclusive content, including interviews with C-level industry...
TINDERBOX CELEBRATES 10-YEAR ANNIVERSARY
Tinderbox is celebrating its 10th anniversary. In recognition of this milestone anniversary, Tinderbox reflects on its decade of history and plans for celebration. Founded in 2013, the division has evolved to specialize in extending digital brands – including gaming,...
WILDBRAIN CPLG AND SEGA: SONIC PRIME LICENSING PROGRAMME
WildBrain CPLG and SEGA of America, Inc. (“SEGA”), are rapidly clocking up global licensing partnerships for the Netflix series, Sonic Prime, building on the ever-growing fandom of the Sonic the Hedgehog™ franchise. Co-produced by SEGA and WildBrain Ltd., the...
Licensee Focus
JOIN THE MAGIC: NELLY JELLY EXPANDING GLOBALLY
With over 2.3 million books sold and an expansion into new sectors, Nelly Jelly's success continues to grow. Their blockbuster film, Nelly Jelly: My Movie, surpassed expectations, and the brand is now seeking partners for a TV series based on its picture books. The...
MERCURY HOME TEXTILE TEAMS UP WITH EMOJI®
emoji® -The Iconic Brand teams up with Mercury Home Textiles to create a trend-setting bedding products. It’s a new journey for the lifestyle brand in the bedding area. The deal was brokered by Medialink, agent for emoji® -The iconic Brand for the Mainland China...
THE FIRST EVER ‘SHAQ’S GARAGE’ ARCADE GAME
Genius Brands International, Inc. and Andamiro USA together to release the first ever Shaq’s Garage arcade game: TIC SHAQ TOE. Following the recent news of the June 5 premiere of Kartoon Channel’s Shaq’s Garage, starring and executive produced by the legendary...
Entertainment
CAKE SIGNS DEAL ON LULU AND THE HELP YOU CREW
CAKE has teamed up with Annie Mumolo and Ariane Price on Lulu and The Help You Crew, a 3D CG series originally developed with Reel FX Animation. The 52 x 11 minute episodic series targeting 3-5 year-olds was created by Annie Mumolo, writer of blockbuster feature...
SQUEEZE WINS A GOLD TELLY AWARD FOR ITS CLASH TONIGHT CINEMATIC
Squeeze won a Gold Telly Award, in the "Branded Content - Craft-3D animation" category, for its Clash Tonight cinematic featured in the Clash of Clans video game. This is the 3rd consecutive year that Squeeze has won a Telly for a major project with Finnish game...
BING AND HIS FRIENDS IN THE CINEMA ARRIVES IN NETHERLANDS AND POLAND
Bing and his Friends at the Cinema, a specially-produced cinema experience, featuring episodes of the multi-award-winning animation Bing along with exclusive additional animation, is set to delight young children and their families in the Netherlands and Poland this...
Fashion & Lifestyle
TOCA BOCA UNVEILS ITS FIRST DTC PHYSICAL APPAREL COLLECTION
Toca Boca, Spin Master’s award-winning Swedish game developer renowned for crafting digital games, such as Toca Life World, from a kid's perspective, has announced its first-ever DTC fan merchandise collection, including apparel, accessories, and collectibles. The...
SPONGEBOB PROTAGINIST OF THE S/S 2023 COLLECTION OF GCDS
SpongeBob SquarePants, the cross target property of Paramount, is the protagonist of this summer's collection of the fashion partnership GCDS. Since its launch on July 17, 1999, SpongeBob SquarePants has reigned as the most-watched animated series for nearly 20...
BBC EARTH PARTNERS WITH COWELL FASHION
BBC Studios and Cowell Fashion has announced the launch of an eco-friendly outdoor clothing range, inspired by the BBC Earth genre-defining natural history programming in South Korea. Following a licensing agreement with BBC Studios, the collaboration has launched a...
Interviews
BLYND, FRANCE’S LARGEST IMMERSIVE AUDIO CONTENT PRODUCTION COMPANY
LM interviewed Tim Borne, co-founder of the audio content production company Blynd, based in Lyon. Blynd was created in 2020 by Tim Borne, Fred Roux and Maryne Chouzenoux, three members of Studio Anatole. Recently the enterprise has been entrusted with the audio...
NELVANA PRESENTS ITS NEW INCREDIBLE IPS
Nelvana is a world-leading international producer and distributor of children’s animated and live-action content. LM interviewed Mellany Welsh, Head of Nelvana Enterprises, to know more about the 2023 news and licensing strategies. Which properties are you...
A TALK WITH ERIC GARNET, CO-OWNER GO-N PRODUCTIONS
Eric Garnet, Producer / Co-Owner, GO-N Productions, told LM about the latest novelties. What are the main new features of GO-N Productions for 2023? This year we have a new series in production, Monster Shaker, a very funny fast paced comedy for M6/Gulli based on a...
Events
THE FARMER COMPANIES WINS SOFI NEW PRODUCT AWARD
The Farmer Companies’ Guinness Macaroni and Cheese, crafted with premium Cabot Farmers’ Reserve Cheddar, has been named the 2023 sofi™ New Product Award Winner in the Entrees, Lunch and Dinner category. The Specialty Food Association’s (SFA) sofi™...
SHARNA JACKSON TO DELIVER CREATIVE KEYNOTE AT THE CMC 2023
This year at The Children's Media Conference, Sharna Jackson will give the Creative Keynote and Sarah Cox will give the annual Creative Masterclass. For the 20th anniversary edition of The Children’s Media Conference, which will take place from 4th - 6th July in...
AUSTRALIA’S INAUGURAL CHILDREN’S CONTENT SUMMIT
The Australian Children’s Content Summit will bring together Australian and international delegates from the children’s and family entertainment industry for an exciting three-day event. The Australian Children’s Content Summit, from Tuesday 29 August to Thursday 31...
Media & digital
SONGS, STORIES AND MORE ADDED TO BING: WATCH, PLAY, LEARN
Acamar Films, the producer and distributor of Bing, has released an updated version of its dedicated Bing app, Bing: Watch, Play, Learn. Developed for little fingers and growing minds, Bing: Watch, Play, Learn is a toddler-friendly destination for Bing episodes, games...
CIRQUE DU SOLEIL AND GAMEFAM UNVEIL NEW IMMERSIVE WORLD ON ROBLOX
Cirque du Soleil Entertainment Group and Gamefam are joining forces to create Cirque du Soleil’s first-ever immersive experience on Roblox. In Cirque du Soleil Tycoon, users can build their own Cirque du Soleil universe filled with performers, artists, sell-out crowds...
BULLDOG LICENSING IN PARTNERSHIP WITH PUBG: BATTLEGROUNDS
Bulldog Licensing has been appointed to represent PUBG: BATTLEGROUNDS, the genre-defining battle royale game from leading global game company KRAFTON. In PUBG: BATTLEGROUNDS, up to 100 participants parachute onto strategic locations in a winner-takes-all showdown....
Retail
ACAMAR FILMS ENGAGES RETAIL MONSTER FOR UK OPPORTUNITIES
Acamar Films has enlisted the expertise of Retail Monster in the UK to accelerate Bing’s consumer products programme at retail, and drive new licensing partnerships for the award-winning property. Retail Monster will act as an extension of the Acamar Films UK...
PACSUN ANNOUNCES PARTNERSHIP WITH PRINCESS POLLY
Pacsun announced their official partnership with Princess Polly. This exclusive partnership is Princess Polly’s first foray into wholesale. Initially rolling out in 15 doors, Pacsun will offer Princess Polly best-selling apparel at select stores nationwide, including...
ZAG HEROEZ MIRACULOUS MOVIE DOLLS FROM PLAYMATES AND ZAG
Miraculous Ladybug and Cat Noir make their film debut this year in the US$100+ million animated movie, Ladybug and Cat Noir: The Movie. To celebrate, the movie doll line from ZAG’s global master toy partner, Playmates Toys, will be available at major retailers in fall...
Trend & Research
MID-LEVEL BRANDS CHALLENGE DOMINANCE OF TOP PLAYERS IN THE CHILDREN’S LICENSING MARKET
BrandTrends Group reveals major trends shaping the Licensing market for children’s favorite brands. The licensing market for children aged 0 to 14 is a dynamic industry that constantly evolves to cater to the ever-changing preferences and interests of young consumers....
BRANDTRENDS GROUP: THE LATEST REPORTS ON WORLD’S MOST POPULAR ENTERTAINMENT BRANDS
BrandTrends Group has announced the release of its latest series of reports on the world's most popular entertainment brands. The BrandTrends tracker provides valuable insights into brand awareness, popularity, and merchandise appeal among different age groups, from...
MARKETING AND HOLIDAYS: EASTER 2023
From Europe to Australia, Latin America to Africa, Easter is a holiday celebrated all over the world and for sellers it can be an opportunity to launch new products and attract new customers. Some companies, like Dolfin, launched Easter eggs as early as February as a...
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