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ZAG APPOINTS THE HEAD OF GLOBAL SALES FOR THE TOY DIVISION
ZAG launched a new global toy division, the company has appointed former Zuru executive James Nunziati to the post of Head of Global Sales, ZAG Play Toy Division. James Nunziati is the Head of Global Sales for the new ZAG Play Toy Division of ZAG, and he will be...
WILDBRAIN TEAMS UP WITH GLOWBERRY AND ÁNIMA
The agreement between WildBrain, Glowberry and Ánima ensures the continuation of the beloved Ukrainian preschool brand Brave Bunnies. WildBrain has partnered with Ukrainian kids’ producer Glowberry to bring the beloved Brave Bunnies preschool brand into its portfolio...
WILDBRAIN EXPANDS TEAM IN APAC
WildBrain expands team in APAC with the appointments of Jason Soh and Max Tang and with new content deals. WildBrain has expanded its content distribution team in the Asia Pacific (APAC) region, appointing Jason Soh as Global Sales & Channels Director, APAC, and...
Licensee Focus
THE AUCTION OF THE GHOSTBUSTERS ACTION FIGURE
Limited edition Ghostbusters Plasma Series Ivan Reitman action figure auction set to take place on December 12, proceeds to benefit Children’s Hospital Los Angeles. Sony Pictures Consumer Products today announced the auction of a limited-edition action figure in the...
PINOCCHIO AND FRIENDS BRING ON NEW LICENSEES
Lisle Licensing has announce two new licensees for Pinocchio and Friends, the reimagined TV series by CEO, Iginio Straffi. The series Pinocchio and Friends, which quickly became a ratings winner on the BBC’s flagship free-to-air channel, CBeebies, when it launched...
NEW CHILDREN’S BOOKS OF IL CASTELLO GROUP
The latest children's books by international authors and illustrators, published in Italy by La Margherita, Ideeali and Arka, brands of Il Castello group. Among their pages Christmas stories, important topics such as inclusion and proper communication, and tender...
Entertainment
LEO&TIG SEASON 2 IS OUT ON THE YOUTUBE CHANNEL
The second season of the animated series Leo&Tig, represented in Italy by the Maurizio Distefano Licensing agency, has been launched on the series' official Italian YouTube channel on October 21, 2022. At last, little adventurous fans of the series Leo&Tig...
FAUNA TAKES GURU STUDIO IN TURKEY AND THE BALKANS
Guru Studio has announce the expansion of True and the Rainbow Kingdom with Fauna Entertainment securing new licensing and media deals for the brand in Turkey and the Balkans. Fauna Entertainment is the exclusive licensing and media distribution partner for Guru...
BING RETURNS ON RAI RADIO KIDS
Bing, the star of Rai Play's most-viewed preschool series, returns to Big Bang, Rai Radio Kids' flagship program hosted by Armando Traverso and designed especially for children. In the exclusive interview with Big Bang, Bing will talk to Armando Traverso about his...
Fashion & Lifestyle
COLUMBIA X STAR WARS: THE CLONE WARS
Columbia Sportswear, in collaboration with Lucasfilm, launches a limited edition collection inspired by Star Wars: The Clone Wars. These limited-edition pieces from the Columbia x Star Wars: The Clone Wars collection bring together fandom and function, featuring...
PURE BRANDS ANNOUNCE A NEW COLLAB FOR ST. MORITZ AND BALLY
PURE BRANDS has announce that the iconic luxury brands ST. MORITZ and BALLY are collaborating on a capsule fashion collection inspired by the world famous sport of curling. The capsule ST. MORITZ X BALLY announce by PURE BRANDS is available worldwide at selected Bally...
TSBA GROUP ANNOUNCE JORDAN BRAND COLLAB WITH TFL
The Jordan Brand is launching an apparel collection in partnership with Transport for London (TfL), inspired by those who move London. The deal was brokered by TSBA Group, TfL’s global licensing agent. The collection is a first the Jordan Brand, part of the Nike Inc....
Interviews
TWENTY YEARS OF INCREDIBLE GLOBAL SUCCESS
Grani & Partners is one of Italy's leading companies for Kids products, in the areas of Loyalty & Fidelity, Publishing, Promotional and Partwork. In the latter sector, Grani supplies its customers mainly (but not only) with products related to the automotive...
INTERVIEW WITH MAURIZIO DISTEFANO LICENSING
Maurizio Distefano Licensing is the lead licensing agency in Italy, which has recently achieved important figures and significant development in local and international markets. On the occasion of the latest Licensing Magazine's issue, founders Maurizio Distefano and...
ASPIRE, THE NEW AMBITIOUS LIFESTYLE DIVISION BY WILDBRAIN CPLG
WildBrain CPLG, a world-leading entertainment, sport and brand licensing agency, has rebranded its Lifestyle division under the new name ASPIRE, with an expanded mandate to accelerate growth of the agency’s Corporate & Lifestyle brands portfolio. LM interviewed...
Events
CRAYOLA PARTNERS WITH FIRST RESPONDERS CHILDREN’S FOUNDATION
This is the season to be gifting and Crayola Experience announced it is gifting a total of $500,000 in holiday prize giveaways, half of which will be donated to the First Responders Children’s Foundation. With the inaugural spin of its holiday color wheel, the indoor...
KIDSCREEN AWARDS 2023: THE NOMINEES
The winners of the Kidscreen Awards will be revealed on February 14 at a gala awards ceremony during Kidscreen Summit 2023. Kidscreen has announce the shortlisted entries that are continuing in the competition through a final round of judging. Below all the nominees...
BOLOGNA LICENSING AWARDS ARE BACK WITH NEW FEATURES!
From 6 to 9 March 2023 Bologna Licensing Trade Fair/Kids is back and will be hosting top international brands and properties for preschoolers, kids, teens, and young adults. Open to all licensing business players, the Bologna Licensing Awards are the only achievement...
Media & digital
JUST DANCE 2023 IS OUT NOW
The many requests from the fans have finally been accepted: this is how the new Just Dance chapter renews the artistic direction and returns with more than 40 unreleased songs. If we add the words "videogame" and "dance", the result is undoubtedly Just Dance. It is...
BEYBLADE POWERS UP NEW PARTNERSHIPS
WWE, Roblox and Anime NYC are the latest entertainment brands to team with BEYBLADE IRL and in the metaverse. Powerhouse battle franchise BEYBLADE, with support from Japanese IP specialist ADK Emotions NY Inc. and Hasbro, continues to attract some of the world’s...
‘STARGATE SG-1’ RETURNS TO HIT ASTROKINGS
Stargate SG-1 returns for the third time in the hit Metro Goldwyn Mayer MMO title, ASTROKINGS: Space War Strategy. For a limited time, Stargate SG-1 brings four new heroes, new flagship, and in-game events to ASTROKINGS: Space War Strategy. Currently live in game, and...
Retail
PAM AND PANORAMA TOGETHER WITH MATTEL
Barbie and Hot Wheels are the leading brands in the new sticker collection for all Pam and Panorama customers. The new collection 'Collect the sticker and collect them all' is available exclusively in all Pam, Panorama, Metà and Borello store. The new collection...
ASEMBL AND ELLIE WHITTAKER IN PARTNERSHIP WITH BEST&LESS
Brand extension agency Asembl has secured a direct to retail partnership for Australia’s next generation pioneer of iconic Aussie prints and design, Ellie Whittaker with Australian family fashion retailer, Best&Less. The partnership with Best&Less will see...
CHEFCLUB AND FLUNCH RESTAURANT CHAIN LAUNCH NATIONWIDE PROMOTION WITH THE CHEFCLUB BRAND
Chefclub and Flunch have launched a broad-ranging promotion at 160 eateries across the country. The family-oriented promotion offers entertainment for both kids and adults, starting with 350,000 Halloween-themed activity booklets for kids featuring the mascots of both...
Trend & Research
KINTANA IS BORN, THE NEW DIGITAL COMPETENCE CENTER OF PEA&PROMOPLAST
Pea&Promoplast, a historical production and solution development company in promotion & loyalty, toys and licensing, is increasingly feeling the need to update the digital offer for its customers. This is why Kintana was founded, the company that will be 100%...
AT CARTOON BUSINESS, BRAND BUILDING TAKES CENTRE STAGE
Two case studies stood out: Pocoyo’s evolution into Muchoyo to raise awareness on children’s rights and the success story of Dickie, a local comic book turned into a 360-degree IP. It’s a wrap for this year’s edition of Cartoon Business, which unspooled in Las Palmas...
THE INSIGHTS FAMILY RELEASE INAUGRAL LICENSING REPORT IN ASSOCIATION WITH LICENSING INTERNATIONAL
The Insights Family - the global leader in kids, parents, and family market intelligence has launched its inaugural Licensing Report at Brand Licensing Europe. The report - in association with Licensing International - identifies some of the key trends that The...
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