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Highlights

MUST-ATTEND EVENTS THIS SUMMER, AHEAD OF BLE

Even in the summer, Licensing Magazine does not stop and continues its global tour, participating in all major events in the licensing, entertainment, and more sectors. Below, we propose some of the events where you can meet us or find our summer issue of the...

VISITOR REGISTRATION OPENS FOR BRAND LICENSING EUROPE 2024 AS THE SHOW PREPS FOR 25TH ANNIVERSARY CELEBRATIONS

Visitor registration are open for Brand Licensing Europe 2024 as organisers ramp up celebrations for the show’s 25th anniversary. European brand licensing professionals including retailers, manufacturers, brand owners, agents, service providers, marketers and...

ACAMAR FILMS PARTNERS WITH BRANDS AND RIGHTS 360 TO EXPAND BING’S SUCCESS

Acamar Films partners with Brands and Rights 360 to represent Bing across Latin America, MENA, EMEA and other International markets. Brands & Rights 360 will advise Acamar Films on media strategy for building on Bing’s success as a global evergreen hit, and will...

INTERVIEW WITH WILDBRAIN AT THE LAS VEGAS LICENSING EXPO 2024

An exclusive interview with Meike de Vaere, VP of Partnerships and Business Development at WildBrain CPLG, to know more about the significant anniversaries approaching this year and the latest novelties related to their iconic IP. From our Social Tv Corner at the Las...

EMOJI – THE ICONIC BRAND APPOINTS CARAVANSERAI AS NEW LICENSING AGENT FOR IBERIA

The emoji company GmbH, owner of the globally renowned emoji® brand, has announced the appointment of Caravanserai as its new representative for the Iberia region. Caravanserai will drive the expansion of the emoji® brand across all categories, including softlines,...
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CHIP2GO ANNOUNCES RONALDINHO GAÚCHO AS GLOBAL AMBASSADOR

CHIP2GO ANNOUNCES RONALDINHO GAÚCHO AS GLOBAL AMBASSADOR

Chip2Go, Fama, and Assis Moreira Group Inc. announced a global licensing and long-term partnership agreement with Ronaldinho Gaúcho, confirming his role as the brand ambassador, followed by licensed products and services. While the contract value remains undisclosed,...

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Licensee Focus

TRACES ANNOUNCED AS THE NEW WW ENDORSED WINE BRAND

TRACES ANNOUNCED AS THE NEW WW ENDORSED WINE BRAND

TRACES wine has announced a new wine collection in collaboration with global weight management brand, WW in the UK and Ireland. The partnership was brokered by Beanstalk, WW’s licensing agency for the UK. The collaboration sees the companies join forces to provide WW...

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JADA TOYS MAKES A THRILLING COMEBACK WITH HOMECOMING PT. II

JADA TOYS MAKES A THRILLING COMEBACK WITH HOMECOMING PT. II

Jada Toys has presented Homecoming Pt. II, this past weekend in Costa Mesa, CA. This celebration of car culture marked a significant milestone as Jada Toys announced a new iconic partnership with Japanese auto body shop Liberty Walk and a celebrity brand...

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Entertainment

WILDBRAIN INKS NEW CONTENT DISTRIBUTION DEALS IN CHINA

WILDBRAIN INKS NEW CONTENT DISTRIBUTION DEALS IN CHINA

WildBrain is growing the profile of its beloved brands Teletubbies, Strawberry Shortcake and Caillou in China with a varied slate of content distribution deals in the region. As part of the expanding presence of the Teletubbies in the Chinese market, Tinky Winky,...

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‘MILO’ ARRIVES TO GSA TERRITORY

‘MILO’ ARRIVES TO GSA TERRITORY

DeAPlaneta Entertainment and SUPER RTL have signed a deal to distribute MILO, the award-winning and successful preschool series co-produced by Fourth Wall (UK) and DeAPlaneta Entertainment. MILO, which is already broadcasted on more than 170 countries and has been...

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Fashion & Lifestyle

LELE SADOUGHI X THE METROPOLITAN MUSEUM OF ART

LELE SADOUGHI X THE METROPOLITAN MUSEUM OF ART

Lele Sadoughi joins forces with The Metropolitan Museum of Art to release a 33-piece collection just in time for summer. Marking Lele Sadoughi’s first collaboration in the arts, the offering comprises hair accessories, jewelry, handbags and more. Each design was...

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Interviews

HASBRO, EXPANDING AMAZING IPS

HASBRO, EXPANDING AMAZING IPS

With an incredible portfolio of brands and major anniversaries to celebrate, Hasbro has a lot of exciting news! LM interviewed Marianne James, Senior Vice President, Global Licensing at Hasbro, to find out more. Could you tell us about the latest news on the...

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A MAGIC YEAR FOR MATTEL

A MAGIC YEAR FOR MATTEL

Licensing Magazine has interviewed Claudia Lucarella, Head of Publishing Mattel EMEA, and she has shared her thoughts on heritage in storytelling, as well as what makes Mattel so unique. What is Mattel's approach to storytelling within its brand portfolio? Mattel's...

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2024, THE YEAR OF STUMBLE GUYS

2024, THE YEAR OF STUMBLE GUYS

In Italy, a year after its launch, Stumble Guys has become a real phenomenon, welcoming a growing number of partners and fans. To find out more, LM interviewed Giada Paterlini, President, and Isabella Barone, Managing Director, at Starbright Licensing, the agency that...

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Events

MUST-ATTEND EVENTS THIS SUMMER, AHEAD OF BLE

MUST-ATTEND EVENTS THIS SUMMER, AHEAD OF BLE

Even in the summer, Licensing Magazine does not stop and continues its global tour, participating in all major events in the licensing, entertainment, and more sectors. Below, we propose some of the events where you can meet us or find our summer issue of the...

read more

Media & digital

TOIKIDO DROP IN THE BAD EGG CO.

TOIKIDO DROP IN THE BAD EGG CO.

Toikido is poised to redefine digital culture with the launch of its highly anticipated Bad Egg Co. digital collectible. Rooted in the vibrant streets of New Yolk City's Sunnyside borough, Bad Egg Co. is a rebellious brand that celebrates skateboarding culture and...

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SESAME WORKSHOP LAUNCHES NEW RESOURCES

SESAME WORKSHOP LAUNCHES NEW RESOURCES

Sesame Workshop launched new free, bilingual resources to help children learn the importance of being engaged with their community by helping others, working together, and being kind. These resources are made possible with generous support from the PSEG Foundation and...

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GET READY FOR TWO INCREDIBLE NEW SMURFS’ CONSOLE GAMES!

GET READY FOR TWO INCREDIBLE NEW SMURFS’ CONSOLE GAMES!

The Smurfs are proud to announce two upcoming console games in collaboration with Microids: The Smurfs -Village Party and The Smurfs – Dreams. Publisher Microids and IMPS are pleased to announce the release of two amazing new video games, The Smurfs - Village Party...

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Retail

MIFFY’S NEW GSA WEBSTORE IS ONLINE!

MIFFY’S NEW GSA WEBSTORE IS ONLINE!

The new web shop of the beloved bunny Miffy, which operates in the GSA territories (Germany, Switzerland and Austria), has been up and running since last week. Miffy, the cute rabbit protagonist of a series of picture books by Dutch artist Dick Bruna, whose worldwide...

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Trend & Research

FROM BOOKS TO SCREEN: FACTS AND FIGURES

FROM BOOKS TO SCREEN: FACTS AND FIGURES

To mark the launch of the brand new TV/Film Rights Centre at the last Bologna Children's Book Fair, several conferences during the International Kids Licensing Days were dedicated to book-to-screen adaptations. Here is an interview with Olivia Deane, Senior Analyst,...

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DEVELOPING KIDS’ IPS ACROSS DIFFERENT PLATFORMS

DEVELOPING KIDS’ IPS ACROSS DIFFERENT PLATFORMS

Ampere Analysis is a market-leading data and analytics firm specialising in the media, games and sports sectors. LM spoke with Senior Analyst Cyrine Amor, who explained the newest trends in the kids' TV industry at MipJunior. Your presentation demonstrated a...

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