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Industry News
SMILEY BECOMES THE FIRST BRAND EXTENSTION PLATFORM TO PROMOTE SUSTAINABILITY
2023 “FUTURE POSITIVE” campaign part of the business’s long-term strategy putting the planet for a sustainable future SMILEY announces 2023 “FUTURE POSITIVE” campaign part of the business’s long-term strategy putting the planet and its inhabitants at the forefront for...
STEPHEN CURRY AND UNDER ARMOUR TO DROP “STREET PACK” COLLECTION WITH SESAME STREET
Curry Brand's new Curry Flow 9 shoe will release on Nov. 19 in Sesame-inspired colorways that celebrate the show’s characters Curry Brand, powered by Under Armour, is launching a seven-part footwear collection that brings the spirit of Sesame Street’s iconic...
CARAVANSERAI NEW LICENSING AGENT FOR CLASSIC PETER RABBIT
Penguin Ventures appoints Caravanserai as its licensing agent to represent Classic Peter Rabbit™ in Iberia Penguin Ventures (the licensing team within Penguin Random House Children's) is proud to announce the extended appointment of Caravanserai Partners to...
Licensee Focus
INNOVATION AND SUSTAINABILITY: A PERFECT MIX IN THE NEW BARBIE BRANDED ROLE PLAY MAKE-UP LINE
With over 70 years of experience in the toy industry, the Italian company Mondo is launching an innovative concept in children's cosmetics, the first line of Role Play and make-up that follows the Clean Beauty philosophy. A hymn to playability and sustainability in...
BAZOOKA CANDY BRANDS EXTENDS LICENSING RELATIONSHIP WITH LMA TO INCLUDE RING POP BRAND
LMA will be developing the licensing program across all product categories Lisa Marks Associates, Inc. (LMA) has been appointed as licensing agency to represent the iconic Ring Pop® brand. LMA will be developing the licensing program across all product categories,...
SPIDEY AND HIS FANTASTIC FRIENDS
The magazine for real heroes ready to fight evil. Free Spidey's exclusive rear-loading quad bike It's time for action! From Tuesday 19 October the first issue of Spidey and his Fantastic Friends, the magazine of the cartoon TV series of the same name (now available on...
GATE CARD, SET! NELVANA, SPIN MASTER AND TMS ENTERTAINMENT GREENLIGHT SEASON 4 OF BAKUGAN: EVOLUTIONS™
Nelvana Secures New Global Licensing Deals for BAKUGAN® in Canada and France Corus Entertainment’s Nelvana, a world-leading international producer, distributor and licensor of children’s animated and live-action content, Spin Master-Corp., a leading global children’s...
ONE ANIMATION ADDS NEW GLOBAL DEALS FOR ODDBODS AND INSECTIBLES
International platforms including Peacock, WarnerMedia, Discovery and Ketchup TV on board for hit animated series Award-winning content creation, distribution and licensing studio One Animation has secured new deals with global VOD platforms and digital partners...
APC KIDS SCORES NEW INTERNATIONAL DEALS FOR DINOCITY INCLUDING DISCOVERY ITALIA
APC Kids has secured a wave of international sales for its preschool series DinoCity APC Kids, the children’s entertainment division of leading co-production and distribution group APC Studios, has secured a wave of international sales for its preschool series...
Fashion & Lifestyle
ASEMBL PARTNERS UP STREETS’ PADDLE POP ICE-CREAM WITH ICONIC SLEEPWEAR DESIGNER PETER ALEXANDER
Asembl has partnered up Streets’ Paddle Pop ice-cream with Australia’s favourite sleepwear retailer, Peter Alexander Unilever Australia’s licensing agency, Asembl has partnered up Streets’ Paddle Pop ice-cream with Australia’s favourite sleepwear retailer, Peter...
FASHION DESIGNER NIVEDITA SABOO CELEBRATES WONDER WOMAN’S 80TH ANNIVERSARY WITH LATEST COLLECTION
The collection draws inspiration from the architecture, history and the spirit of the Amazonian warriors in Themyscira that support and uplift each other Warner Bros. Consumer Products and Indian fashion designer Nivedita Saboo have announced a new collection inspired...
FELIX THE CAT X NEIL BARRETT LIMITED EDITION COLLECTION
British Fashion Designer Neil Barrett and Universal Brand Development are joining forces to create a Limited-Edition Collection, Felix the Cat x Neil Barrett The Iconic Felix the Cat - one of the most recognized cartoon characters in film and TV history – and the...
Interviews
INTERVIEW WITH THE WEB STAR CHARLOTTE M.
Interview with creator Charlotte M., the young web star with dizzying figures who has already developed her own licensing programme for her fans Maurizio Distefano Licensing is the world-wide licensing agent for Charlotte M., the young web star who can be defined as a...
BLE IS BACK FOR REAL!
Brand Licensing Europe 2021 will be back in person this November, from 17 through 19 November, in London, at the ExCel. All the industry people can’t wait to be there once again to have business, networking and meet friends. LM met Anna Knight, VP Licensing at Informa...
SIMON SUPER RABBIT
The French rabbit Simon, created by Stephanie Blake, is inspiring the new animated series Simon Super Rabbit. Currently in production, the series will be delivered in 2022. LM took the opportunity to interview Eric Garnet, producer and co-founder of GO-N Productions,...
Events
BRAND & LIFESTYLE LICENSING AWARDS 2021: THE WINNERS
The brand licensing community’s big ‘comeback’ event, was attended by 400 retailers, licensees and brand owners The winners of The B&LLAs 2021 industry awards were announced on Wednesday 20th October at a wonderful awards event, held at the Hilton Park Lane Hotel...
NOVEMBER IS MEN’S PREVENTION MONTH: MR. MONOPOLY’S MOUSTACHE TURNS BLUE. MONOPOLY’S MOUSTACHE TURNS BLUE
The world's most famous board game brand goes into action in support of the IEO-MONZINO Foundation's "Follow The Blue" campaign, and with him TvBoy, as a well-known street artist and attentive father, dedicates a work to the initiative and launches a strong message of...
WORLD WATERPARK ASSOCIATION HONORS DREAMWORKS WATER PARK AT AMERICAN DREAM WITH LEADING EDGE AWARD
American Dream is excited to announce that DreamWorks Water Park was named a recipient of the World Waterpark Association’s 2021 “Leading Edge Award” Each year, the World Waterpark Association’s Board of Directors bestows the “Leading Edge Award” to recognize...
Media & digital
SQUISHMALLOWS THANKS FANS FOR REACHING 100 MILLION MILESTONE MARK
Launches limited edition 100 millionth Squishmallows, social media contest, and donates to art in action to commemorate celebration Jazwares, a global leader in toys and licensing, along with its Kellytoy subsidiary, announced a significant milestone surpassing 100...
SANRIO PARTNERS WITH PLAYER 2
Sanrio partners with Player 2 to grow licensing revenue in the global gaming market Gaming and esports marketing agency Player 2 and global lifestyle brand Sanrio have announced a partnership that will see the two collaborating to grow gaming-related licensing...
TOONZ MEDIA GROUP & GUARDIANLINK LAUNCH WORLD’S FIRST FULLY INTEGRATED NFT DESIGN LAB
With over 1000 Toonz Artists and 350 Guardian technologists, this will be the first multi-platform blockchain NFT design lab established across USA, Europe and Asia targeting global Brands & Celebrities Global animation major Toonz Media Group and GuardianLink are...
Retail
BANDAI NAMCO EUROPE ANNOUNCE NEW LICENSING DEALS
BANDAI NAMCO Europe and EMP sign Direct To Retail licensing agreement EMP (#1 e-commerce company for entertainment merchandising in EU) and BANDAI NAMCO Europe closed a direct licensing agreement to provide exclusive merchandise for the following publisher’s...
NEW TOY LINE FEATURING INTERNATIONAL HIT PRESCHOOL SERIES “CHUGGINGTON” STAR CHARACTERS IN STORES FOR HOLIDAY 2021
Colorful Pop & Transform Chuggers collection, Remote Control Wilson and Touch And Go Safari Park Track Set designed for children ages 3 and Up An all-new toy line featuring the star characters of the popular international preschool series “Chuggington: Tales From...
ONE ANIMATION’S ODDBODS CASTS A SPELL ON ARGOS WITH HALLOWEEN ‘RETAIL-TAINMENT’
Brand new ‘Halloween Heroes’ episode launching exclusively on the Argos Website, new music video ‘Mahna Mahna’ racks up views Award-winning content creation, distribution and licensing studio One Animation is bringing Halloween-themed ‘retail-tainment’ to its...
Trend & Research
INFLUENCER CHOICE LIST REVEALED FOR HOLIDAY 2021 BY THE TOY ASSOCIATION & CLAMOUR
Family influencers voted on their top toy picks for this holiday season With families scrambling to get their holiday toy shopping done early this year amid global supply chain bottlenecks and toy shortages, The Toy Association and Clamour have announced the "Best of...
THE FIRST-EVER TOYS & GAMES REPORT FROM THE INSIGHTS FAMILY HIGHLIGHTS BIG CHANGES FOR Q2
The Insights Family has launched their very first Toys & Games Report UK The Insights Family, the global leader in kids, parents, and family research has launched their very first Toys & Games Report UK. The new report, set to be released each quarter, looks...
THE INSIGHTS FAMILY® PREDICT CHRISTMAS 2021 IS GOING TO BE THE DIGITAL ADVERTISING TIPPING POINT
Kids spend just under 70% of their leisure time digitally, but only 37% of the $4.6bn kids global advertising revenue is spent digitally - as brands need to radically change their strategy. The latest iteration of The Insights Family® media planning tool enables...
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