Highlights
Our reportages
LaST news
Industry News
ELASTIKORPS FIGHTER SERIES 2 BY CICABOOM IS COMING!
Following the great success of the first series, Cicaboom will release the second series of their stretchable characters in the Nano and Maxy collections. In the summer 2022 the new stretchable series by Cicaboom invaded the Italian market with two new collections...
KIDZ BOP Appoints Bulldog as Licensing Agency in the UK
KIDZ BOP, the #1 music brand for kids, has appointed Bulldog Licensing, one of the licensing industry’s leading agencies, as its official UK licensing agency. KIDZ BOP is a global family music brand that records today’s biggest hits, sung by kids for kids, and...
Moose Games Acquires Worst-Case Scenario License
Moose Games, the family gaming innovation division of the award-winning Moose Toys brand, announced today the acquisition of the Worst-Case Scenario license from the game developer, Miami Beach game company, All Things Equal, as well as the licensor, Quirk...
Licensee Focus
Asembl Lines Up Chupa Chups with Frostbland for First Ever Australian Body Mist Range
Brand extension agency Asembl has brokered a deal for Perfetti Van Melle’s Chupa Chups brand with leading cosmetics distributor Frostbland for a first-ever range of Chupa Chups inspired body mists in Australia. Available in Woolworths stores and selected pharmacies...
RANDOM HOUSE EXPANDS EVERGREEN FRANCHISE OF RICHARD SCARRY
Random House Children’s Books Expands the Multigenerational Evergreen Franchise of Richard Scarry, with a New Consumer Products Program, More Publishing, and an Anniversary Celebration. Random House Children’s Books, a division of Penguin Random House LLC, is gearing...
ACAMAR FILMS TEAMS UP WITH FERRERO FOR BING EGGSTRAVAGANZA
Bing has partnered with global chocolate confectionery specialist Ferrero to bring Bing Kinder Easter eggs to Italy for the very first time. The deal will see an exclusive collection of Kinder Grand Surprise Bing 150g Easter eggs launch in 2023 in Italy, supported by...
Entertainment
DRAGON BALL SUPER – SUPER HERO
It is the second movie in the Dragon Ball Super franchise and it’s been an immediate success, both in USA and Japan, registering a top box office of 20 millions dollars during the first week end of release. The movie is directed by Tetsuro Kodama with the supervision...
WILDBRAIN DRAWS UP DISTRIBUTION DEALS FOR THE BRILLIANT WORLD OF TOM GATES SERIES AND SPECIALS
WildBrain, a global leader in kids’ and family entertainment, has secured a wave of international sales across seasons one and two of The Brilliant World of Tom Gates and the brand’s Christmas special. A Sky Original kids’ TV series produced by TG Entertainment...
CAKE TO LAUNCH ARCANA STUDIOS’ MY BROTHER THE MONSTER AT MIPCOM
Leading kids’ entertainment specialist CAKE has announced it has partnered with Arcana Studios on animated family-friendly comedy series My Brother The Monster. Produced by Canadian animation house Arcana Studios and Mexican production company Gasolina Studios, My...
Fashion & Lifestyle
IT’S BARBIECORE-MANIA IN THE NEW CAPSULE SIGNED BY TEZENIS
From the catwalks to the movies to social media, everyone wants to dress like Barbie™! The very first photos, which have been in all the newspapers for months, fromthe set of the movie about the world's most famous doll have kicked off a new trend that is...
THE POKÉMON COMPANY INTERNATIONAL TEAMS UP WITH DOLLY NOIRE FOR LIMITED EDITION FASHION AND HOME COLLECTION
The Pokémon Company International has announced that it is joining forces with Italian street fashion brand Dolly Noire to launch a limited edition DLYNR/Pokémon capsule collection at its flagship store in Milan, online exclusively at Pokémon Center in the UK and at...
PETER RABBIT™ DRIVES GLOBAL APPAREL GROWTH FOR PENGUIN VENTURES
Penguin Ventures announced a series of new worldwide Peter Rabbit apparel partners on behalf of The World of Peter Rabbit™ brand owner Frederick Warne & Co., with brand new territories secured in this lead category. Lindsay Pearl, Head of International...
Interviews
INTERVIEW WITH MAURIZIO DISTEFANO LICENSING
Maurizio Distefano Licensing is the lead licensing agency in Italy, which has recently achieved important figures and significant development in local and international markets. On the occasion of the latest Licensing Magazine's issue, founders Maurizio Distefano and...
ASPIRE, THE NEW AMBITIOUS LIFESTYLE DIVISION BY WILDBRAIN CPLG
WildBrain CPLG, a world-leading entertainment, sport and brand licensing agency, has rebranded its Lifestyle division under the new name ASPIRE, with an expanded mandate to accelerate growth of the agency’s Corporate & Lifestyle brands portfolio. LM interviewed...
POKÉMON: FOCUS ON FASHION
At the occasion of the BLE, Licensing Magazine had the pleasure to interview Mathieu Galante, Licensing Director EMEA at The Pokémon Company International to learn more about the importance of Fashion for this global leading entertainment group. Pokémon is seeing a...
Events
BEANSTALK SELECTS TWO WINNERS OF ITS LICENSING LABS CHARITABLE PROMOTION
After careful consideration, global brand licensing agency, Beanstalk, has selected children’s botanical education property, Bloomers Island, and accessory brand, Disliz, to receive consulting workshops as part of its Licensing Labs charitable promotion. Celebrating...
JAZWARES CELEBRATES LICENSE OF THE YEAR AND PLUSH TOY OF THE YEAR WINS AT 2022 TOY OF THE YEAR AWARDS
Jazwares, a leading global toy company, announced that the wildly successful Squishmallows® plush brand secured the coveted License of the Year Award and the 16-inch Squishmallows nabbed Plush Toy of the Year at The Toy Foundation’s Toy of the Year (TOTY) Awards...
Moose Toys Brings Home Back-to-Back Creative Toy of the Year
Moose Toys, an innovative leader in the toy industry, announced that it won Creative Toy of the Year for Magic Mixies Magical Crystal Ball at The Toy Foundation’s Toy of the Year (TOTY) Awards. The TOTY Award winners were announced at opening day of The Toy...
Media & digital
GHOSTBUSTERS: SPIRITS UNLEASHED COLLECTOR’S EDITION HAUNTING CONSOLES IN OCTOBER
The Collector’s Edition for the asymmetrical multiplayer game Ghostbusters Spirits Unleashed is launching this fall for PlayStation®5, PlayStation®4, Xbox Series X|S and Xbox One. This extra spooky edition is packaged inside a replica case of the Tobin’s Spirit Guide...
MIRACULOUS SOON ON VIDEO GAME CONSOLES AND PC
ZAG’s Miraculous: Rise of the Sphinx Comes to Video Game Consoles & PC will be launched October 25th. Miraculous: Rise of the Sphinx is the new video game coming October 25, 2022 to PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One, Nintendo Switch and PC....
CLASH OF KINGS SIGNS GLOBAL LICENSING DEAL WITH DUNHUANG INSPIRATION
A landmark licensing agreement has been reached between mobile game, Clash of Kings, and Dunhuang Inspiration – part of the Dunhuang Culture & Tourism Group. The 2-year deal, brokered by art and cultural IP specialist ARTiSTORY, gives Clash of Kings exclusive...
Retail
PRIMARK SHOWCASES ITS SUSTAINABILITY STRATEGY AT BLE 2022
Primark has joined a line-up of high street retail and entertainment brands to showcase its latest licenced products under its Primark Cares label at Brand Licensing Europe. By Rob Hutchins, Products of Change Tying together the show’s key themes for 2022 of fashion...
UEFA AND FANATICS SIGN LONG-TERM LICENSING, E-COMMERCE AND EVENT RETAIL DEAL
The agreement will cover UEFA men’s and women’s national team football until 2028. UEFA and Fanatics, a leading provider of licensed sports merchandise and global digital sports platform, announced a long-term e-commerce, event retail and licensing deal, in one of the...
BANIJAY LAUNCHES SURVIVOR WEBSTORE
Banijay Brands announced it has partnered with leading social commerce platform, Spring, to launch SurvivorStore.net, the go-to destination for branded apparel of the global hit reality show Survivor. The announcement comes as the show marks its 25th anniversary....
Trend & Research
LEGO THE MOST FAVORITE ENTERTAINMENT BRAND AMONG TODDLERS AND PRESCHOOLERS IN EUROPE
BrandTrends has shared the Top 10 Most favorite brands among EMEA Kids Ages 0 to 6 in the spring of 2022. BrandTrends unveiled some major findings from its most recent research, and some key facts can be extracted when compared to the previous three years: Lego, the...
NEW CONTENT REPORT SHOWCASING THE BIGGEST GLOBAL TRENDS SHAKING UP THE KIDS AND FAMILY SPACE AS WE KNOW ITÂ
The Mapping The World Of Content report is the most recent release from the global leaders in kids, parents and family market intelligence The Insights Family survey more than 469,040 kids aged 3-18 and 228,800 different parents a year across 22 countries in 6...
NEW ‘MAKING IT MATTER’ REPORT HIGHLIGHTS WHY EVERY ORGANISATION NEEDS TO BECOME FAMILY FIRST
The Insights Family announce its latest report: ‘Making It Matter: Why every organisation needs to become family first’ The Insights Family survey more than 469,040 kids aged 3-18 and 228,800 different parents a year across 22 countries in 6 continents. From this...
Subscribe to our newsletter
Read our last issue
