Crayola has announced the strategic scaling of its Global Licensing Division reflecting a key growth vector for the company. This expansion deepens the brand’s commitment to bringing colorful, quality, creative play to children around the globe while positioning itself as an international partner for licensing, partnership and promotional collaborations.
The expanded team will focus on diversifying the Crayola licensing and partnership portfolio through category engagement across Apparel, Accessories, Health and Beauty, Footwear, Homewares, Toys, Publishing, Puzzles and Games, as well as promotional opportunities with global and regional partners. Additionally, the team is working with third-party IP’s to extend Crayola color equity and self-expression to global brands including: Harry Potter, LOL Surprise, Paddington, Playmobil, Sonic the Hedgehog, as well as numerous new collaborations in progress.
Kim Rompilla, Senior Vice President, Global Licensing, said:
“Crayola is thrilled to welcome industry experts from Canada, EMEA, Latin America and the Asia Pacific regions to our team. They have excelled at multiple global enterprises and forged strategic alliances with major brands. These new global roles will drive our growth and boost engagement as we continue to cultivate meaningful consumer relationships and expand Crayola as a fully inclusive, multi-category, lifestyle brand.”
The regional teams will support the consumer product portfolio across retail and licensee relationships, and partnerships. The Global Licensing Division is seeking engagement from best-in-class, like-minded partners to further support Crayola brand growth across the regions and reach a diverse, global audience.
Rompilla said:
“These changes will facilitate new licensed programs and partnerships, enhance our focus on licensed retail development worldwide, and support the growth of product categories and creative experiences internationally.”
