Following the record-breaking worldwide theatrical release of A Minecraft Movie on April 4, the beloved global brand continues its incredible momentum by announcing a wave of new licensing partnerships around the world.
These partners join the more than 50 licensees who supported the blockbuster film, bringing the total number of Minecraft licensing partners to over 200 globally—a major milestone for the franchise. The announcement was made by Hanna Willis, Head of Consumer Products for Minecraft:
“Minecraft’s global licensing program continues to flourish, and we’re thrilled to welcome such a diverse array of new partners. With more than 200 licensees worldwide, we’re expanding the brand in exciting and innovative ways—ranging from fashion and consumer electronics to home products and food and beverage. These collaborations embody the creativity and passion of the Minecraft community allowing fans to express their love for the game in diverse and meaningful ways.”
This year, Minecraft has signed multiple collaborations and licensees to support the core brand, in addition to those brought on board to support the film release.
Recent Product Launches Include:
- Fossil x Minecraft (Launched March 7): A six-piece premium accessories line including watches, wallets, and bracelets in Grass Block and Deep Slate themes, available globally at Fossil.com and retailers.
- Crocs x Minecraft (Launched March 3): The second collaboration with Crocs brings new adult and kids’ styles, with a second wave launching soon featuring biome-inspired designs and collectible Jibbitz.
- Cufflinks x Minecraft (Available now): A 12-piece line of subtle, stylish formal accessories—perfect for fans who want to express their love of Minecraft in unexpected ways.
- Razer x Minecraft (Available now): A full gaming gear lineup, featuring an in-game creator item, including headsets, keyboards, and more.
Lifestyle & Food Collaborations
- Dairy Farmers of America: Launching Minecraft-inspired flavored milks, including a vanilla-flavored green milk introduced in March.
- Home Chef: Minecraft-branded meal kits were available for a limited time (March/April).
- Send a Cake: Whimsical Minecraft-themed cake gifts launching in 2025.
- The Woobles: A second wave of Minecraft crochet kits for DIY fans.
New International Licensing Partners across multiple categories include:
Tabletop Games, Home & Lifestyle
- Global: Merchant Ambassador will debut tabletop games and pinball machines (Aug 2025).
- Europe: Ypernova (pet products), Halantex (camping gear, March 2025).
- Mexico: Maki House (bedding), Flying Wheel (outdoor gear), Grupo Control DSW (apparel), Carnaval (apparel & homeware), Best Trading (stationery).
- Japan: Inagaki (crafting & arts), MIC Eyewear.
- Brazil: Festcolor (party supplies).
Health & Beauty
- Japan: Bandai’s health & beauty line launches September 2025.
- Mexico: Grisi haircare (April), Cool&Good dental products (July).
- Europe: World Cart (facial tissues and paper goods).
- Brazil: Condor (oral and hair care, May 2025).
Food & Beverage
- Italy: Verdemente (burger buns, April), San Carlo (potato chips, Sept).
- Japan: Marumiya (rice toppers & curry pouches, launched February).
- UK/France: Finsbury Foods (celebration cakes, June).
- Australia/NZ: Norco (flavored milk and ice cream), Nibblish (fruit snacks, April–May).
- Europe: Maspex (cereal, pasta, jams, June), Tasty & Unique (cookies & snacks, June).
- Brazil: Tial (dairy line, June).
The Minecraft franchise’s global licensing success highlights the brand’s continued cultural impact—and its ability to transcend platforms through creative partnerships. From fashion and gaming to kitchens and classrooms, Minecraft continues to unlock new ways for fans to experience their favorite blocky world.
For more information about Minecraft licensing opportunities, please contact MinecraftCP@microsoft.com.
