To celebrate Pokémon’s 30th anniversary, Polaroid is launching a new limited-edition collection of instant cameras, film, and accessories inspired by the iconic franchise created in 1996.

The lineup highlights three flagship camera models designed around fan-favorite characters and items: a Now Gen 3 featuring a Poké Ball red-and-white colorway with a matching strap; a Go Gen 3 inspired by Pikachu in electric yellow with a dedicated charm; and a pink-and-white Go Gen 3 themed around Sylveon.

To complement the hardware, Polaroid is introducing special edition instant film styled with custom Pokémon frames. Options include Color i-Type Film featuring popular Pokémon such as Gengar and Snorlax, along with dedicated Go Color Film packs highlighting Pikachu and Sylveon.

The collection is rounded out by a range of themed accessories, including a camera case and photo album styled after Poké Balls, as well as a universal Polaroid camera strap compatible with all three models.

Pre-orders for the Polaroid x Pokémon collaboration open on August 25 via polaroid.com and official Pokémon Center channels, ahead of the full commercial release scheduled for October 5.