The new issue of Licensing Magazine is finally out, with over 130 pages of news, trends, analysis, insights, exclusive interviews, and more! This issue will also feature a special insert about Mattel’s transmedia legacy and the latest expansion of their beloved ever-evolving IPs.
The brand-new issue of Licensing Magazine (LM) has officially launched, anticipating some of the most exciting projects, trends and anniversaries that will be showcased at the Bologna Licensing Trade Fair/Kids 2025.
An incredible highlight of this issue is the celebration of Moomin’s 80th Anniversary, marking a significant milestone since their 1945 debut with a series of incredible initiatives – a tribute to Tove Jansson’s stories of inclusion, kindness and belonging.
Focus on Asia
Focus on Asia, the column dedicated to Asian markets – in collaboration with the China Licensing Expo – is welcoming one of the brightest novelties of BLTF/K 2025: Taiwan is in fact attending the Fair with a strong lineup of properties, highlighting the incredible market potential of the Asian world.
Moreover, this section collects the latest news and trends from Chinese, Korean, and Japanese content market, to foster a robust connection between Asian content and brands and the global industry. Following this path, the Chinese issue of Licensing Magazine will be released this Autumn, on the occasion of the China Licensing Expo 2025 (October 15-17).
Read the new Spring Issue of Licensing Magazine!
Focus on France
This issue also includes a section focusing on the latest publishing and licensing novelties of the French market. French publishing giants Auzou, ChefClub and Gallimard are featured in an amazing preview of their upcoming projects, highlighting their innovative approach to content for children and families. The latest licensing, entertainment and gaming novelties from the major French and international are also showcased in this section, showing all the dynamicity of this vibrant market.
Publishing
The packed Publishing section showcases the brightest publishing news and upcoming projects worldwide. Leading figures of the publishing industries will be featured in compelling interviews to delve into the latest developments of beloved publishing Ips (David Sprei, Commercial Director of Penguin Ventures, about Peter Rabbit’s upcoming projects) and the complexities of leading transmedia adaptations of publishing IPs.
This packed new issue also offers an amazing preview of BLTF/K 2025 – the perfect match between content and licensing.
MATTEL – SPECIAL INSERT
Licensing Magazine celebrates the heritage of Mattel with a special insert, featuring the contribution of two of the company’s key figures: Ruth Henriquez, Head of Consumer Products, and Claudia Lucarella, Head of Publishing, which share insights about Mattel’s rich history of compelling narratives and publishing vision.
Moreover, the insert will delve into the latest evolutions of beloved Mattel’s IPs – Hot Wheels, Barbie, Monster High, Barney, Masters of the Universe – staying true to their core values while venturing into the transmedia world.
What’s Inside?
Readers can look forward to discovering:
- The hottest properties to follow in 2025
- What’s new in licensing
- Sustainability & Licensing
- Entertainment & Trends
- Publishing Trends and Novelties
- Exclusive interviews with industry leaders
Discover the new Spring Issue of LM!
Bonus Distribution Events
The magazine will be distributed at several key industry events throughout 2025, including:
- Bologna Children’s Book Fair (Official Licensing Partner)
- Bologna Licensing Trade Fair/Kids (Official Licensing Partner)
- COBRANDZ
- China Licensing Shenzen (Toy&Edu China)
- Cartoon Next
- Sharjah Animation Conference
With this new issue, Licensing Magazine is set to make waves in the licensing community as it navigates through a year rich with opportunities and celebrations. Stay connected through our social media channels for more updates and insights as we prepare for major events worldwide!
