Our new Chinese expansion will lead us to explore new venues and ventures. While fostering partnerships and growth across the industry, Licensing Magazine is now ready to venture into the thrilling Asian market, unveiling its trends, secrets, and opportunities.
Licensing Magazine arrives in China. Our magazine is ready to be translated into Chinese, increasing its influence in the Asian Market, thanks to the amazing work of Sara Wang and her team at Sidee Cultural Communication for Asian Expansion.
Wang has been committed to copyright trade and publishing cultural exchanges between Greater China and Italy, and vice versa, also serving as a juror for major events such as the Silent Book Contest, Chen Bochui Children’s Literature Creation Competition, and the China Original Power Animation Competition.
After a successful experimental launch in 2024, the Chinese issue of Licensing Magazine is eager to venture to this vibrant market, now on the verge of its popularity within the global industry: the magazine will be offering Asian companies the amazing opportunity to expand their reach, thanks to its compelling media ecosystem, spanning from print to social media, from websites to the main industry events. A wonderful window to the global market, providing new touchpoints between industry members worldwide.
Following the footprint of the previous issues of Licensing Magazine, featuring a packed Focus on Asia section to delve into the opportunities and challenges of the Asian licensing industry, the next Chinese edition will be released this Autumn, on the occasion of the China Licensing Expo 2025 (October 15-17) – media partner of Licensing Magazine, covering the event with a dedicated booth.
Showcasing its impressive resilience, the licensing landscape in China is now attracting strong international interest, with an increasing demand for licensed products spanning different fields of the industry. Being present within this expanding reality with a dedicated feature is setting another milestone in Licensing Magazine’s journey in the industry – while keeping on staying faithful to its mission of connecting industry professionals all over the world.
Licensing Magazine will attend Toy & Hobby China from April 7 to 9 in Shenzhen. Visit us at Hall 16, booth F33!
