The Brandgenuity agency extends brands into new products and services that build brand equity,...
Latest reportages
GUCCI LOOKS TO LOCAL EXCELLENCE AND TRADITION
In 2023, the Gucci fashion house will expand its marketing strategies, starting again from local...
COSMETICS MARKET: THE EXPANSION OF ANTI-AGING PRODUCTS
While perfumery was the main sales category of cosmetics until a few years ago, today anti-aging...
THE NEW ANIMATED SERIES FOR CHILDREN AT MIPCOM 2022
During the latest edition of Mipjunior/Mipcom (Cannes, 15-20 October 2022), the world's greatest...
THE GREAT OPPORTUNITIES OF THE KISSCAM BRAND
KissCam, LLC, founded in 2012, is a privately held entertainment, advertising, video, and photo...
CARTOON FORUM 2022: IN LOVE WITH PUBLISHING
The 2022 edition of the Cartoon Forum (Toulouse, 19-22 September), featured several projects...
THE AMAZING IN-PERSON RETURN OF THE CHILDREN’S MEDIA CONFERENCE
For the first time since 2019, the Children’s Media Conference is back live in Sheffield, from 5...
MAKE IT REAL & NEEDOH: THE SUMMER 2022 LINE UP
A selection of summer products from the two accessories and toys companies Make It Real...
TRAVEL – RETAIL EXPERIENCE, THE LATEST NEWS
With the upswing in tourism, several companies have set up new retail spaces with innovative...
NEW ARCADIA PRODUCT LINE ANNOUNCED FOR NICOLETTA COSTA
Nicoletta Costa: the world of Nuvola Olga meets Arcadia Srl for the creation of a brand new...
GUCCI AND ADIDAS TOGETHER FOR A CASUAL BUT REFINED COLLECTION
In today’s era, where styles are increasingly hybrid, Gucci and Adidas have entered into a...
THE GLOBAL EXPANSION OF BLAUPUNKT
Blaupunkt is a German technology brand that continues to expand its global awareness, for the...