Today's young people have a completely different mentality compared to those of a few years ago...
YOUNGER AND MARKETING CAMPAIGNS, THE REVOLUTION IS ALREADY IN ACTION
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Latest reportages
THE IMPORTANCE OF DIGITAL FOR VIACOMCBS
LM interviewed Simone Fenu, Senior Director Licensing Italy, Greece and Malta of ViacomCBS, to...
CHRISTMAS ADVERTISING IN 2020, BRANDS FOCUS ON SIMPLICITY
To promote their products, brands are producing content focused on the authenticity of human...
THE AUTUMN 2020 SLATE OF CRUNCHYROLL LICENSING PARTNERSHIPS
Crunchyroll, the world’s most popular anime company and brand, started the autumn anime season...
JUSTLY HAS ACQUIRED THE LICENSEES OF ALVINNN!!! & THE CHIPMUNKS
Justly, a company specialized in musical formats for children, obtained costume character and...
JOIN SMILEY TO CELEBRATE ITS 50TH BIRTHDAY
In 2022, Smiley will celebrate its 50th birthday! In addition to celebrating their heritage and...
INTERVIEW WITH GAURAV MARYA
Licensing Magazine was Media Partner of the last edition of the India Licensing Virtual Expo which...
THE RESULTS OF THE GLOBAL LICENSING INDUSTRY SURVEY 2020
Licensing International presented the international results of the Global Licensing Industry...
FESTIVAL OF LICENSING: INTERVIEW WITH ANNA KNIGHT
On the occasion of the Festival of Licensing, the LM team interviewed Anna Knight Which is the...
THE CONSTANT GROWTH OF THE RAINBOW’S MAIN BRANDS
2020 is an intense year for Rainbow and its properties: 44 cats and Winx Club The Rainbow group,...
LA ZONA MARKETING AGENCY HAVE NEWS AND PROJECTS FOR ITS BELOVED CHILDREN’S PROPERTIES
La Zona Marketing agency is working constantly to make its properties Mi Duende Mágico and...
DON’T MISS UPCOMING “TOY FAIR EVERYWHERE” VIRTUAL MARKET WEEK
Toy Fair Everywhere featured more than 180 exhibitors and nearly tens of thousands of toys and...
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