Miraculous Corp and ActivNation will open Miraculous: Land of Heroes in Phoenix in 2028 and Miami in 2029, with more U.S. sites planned.

Miraculous Corp and ActivNation have announced a partnership to develop Miraculous: Land of Heroes, a series of location-based entertainment destinations inspired by the Miraculous® franchise.

From 2028, the family entertainment centers will allow fans to experience the world of Miraculous: Tales of Ladybug & Cat Noir through a combination of interactive storytelling, physical play, rides, digital technology and live activations. The first two locations are scheduled to open in Phoenix, Arizona, in 2028 and in Miami, Florida, in 2029, with further sites planned by ActivNation in major U.S. markets.

The partnership marks the franchise’s expansion into the experiential entertainment sector. ActivNation, whose portfolio includes entertainment destinations, hospitality and large-scale mixed-use developments, will be responsible for site selection, design, development and operations. Miraculous: Land of Heroes is being developed in different sizes and formats, including indoor, outdoor and combined indoor-outdoor concepts, so that it can be adapted to various real estate settings, from urban retail and lifestyle centers to larger destination developments.

The centers are designed for children and the adults accompanying them, around the idea of discovering one’s own inner superhero.

Visitors will enter the world of Marinette and Adrien and their alter egos Ladybug and Cat Noir, starting from a reimagined center of Paris before moving through a series of themed, mission-based environments inspired by the Miraculous® universe. The experience includes attractions, immersive activities, rides and challenges.

Through physical activities and digital gameplay, guests will train like superheroes, test their agility, unlock Miraculous-powered abilities, solve puzzles, take part in missions with Ladybug and Cat Noir and capture transformation moments throughout the venue. The interactive environments are designed to reward curiosity, teamwork and discovery, with new challenges intended to encourage repeat visits. The centers will also include themed dining and beverages, as well as a Miraculous® store.

Roz Nowicki, Global Head of Consumer Products, Miraculous Corp:

Miraculous: Land of Heroes is built around one of the most powerful ideas at the heart of the brand: anyone can be a hero. Miraculous has always encouraged young people to recognize their own courage, creativity and potential. This partnership gives us an extraordinary opportunity to turn that message into something families can experience together, where everyone has the chance to take the lead, make choices and discover the hero within.

Pascal Cohen, Founder and Owner of ActivNation:

“Miraculous has everything the market is looking for in a destination brand: globally loved characters, a distinctive visual identity and a message that resonates across generations. Our goal is to translate that emotional connection into an experience that families and teenagers don’t simply visit once but want to discover and enjoy again and again. By bringing together technology, physical activity, rides, hospitality and evolving programming, we believe Miraculous: Land of Heroes will become a powerful new platform in family entertainment.”