Bluey and Bingo come to Fou de Pâtisserie with exclusive pastries, to launch the Bluey x Chefclub range.
From 29 November to 9 December, Bluey and Bingo will be at the centre of L’Atelier de Noël de Bluey, a Christmas takeover at Fou de Pâtisserie in Paris.
Created by Chefclub, the activation marks the launch of its new Bluey range in partnership with BBC Studios. Ahead of the takeover, which will take place only in Paris, Bluey and Bingo costume characters were photographed in front of the Eiffel Tower, together with Chika Sato, pastry chef at Chefclub, who will prepare the Bluey pastries on site during the event.
The new Bluey x Chefclub range includes children’s kitchen utensils and recipe cards, designed to turn cooking into a game that families can play together at home. The range will be available at Fou de Pâtisserie during the takeover.
The boutique’s Christmas setup brings together Bluey’s Australian roots, French pâtisserie and Christmas classics. It includes a gingerbread recreation of Bluey’s House in the main window, Bluey-themed decorations throughout the shop and a menu of three exclusive pastries:
- Fruit pavlova;
- Gingerbread house;
- Bûche de Noël.
In a dedicated area of the boutique, visitors can watch a pastry chef make the Bluey-inspired creations. Ladurée will also produce limited-edition Bluey-inspired macarons, available only at Fou de Pâtisserie from 29 November to 9 December.
Outside the boutique, a free, ticketed Chefclub cupcake-decorating station will let families decorate their own Bluey cupcakes. Sessions will run every Sunday and Wednesday between 29 November and 9 December, from 11am to 5pm. A limited number of free tickets will be released on Ticket Tailor from Thursday 12 November at 12pm.
Bluey and Bingo costume characters will also appear at Fou de Pâtisserie on 29 November, with meet-and-greets at selected times throughout the day.
Aoife Owen, VP Brand and Marketing, Bluey at BBC Studios:
Bluey’s popularity continues to grow in France, and we’re delighted to bring this festive experience to families in Paris. Food is a playful and important part of the brand, so bringing Bluey together with France’s incredible pâtisserie culture felt like a natural fit. Working with Fou de Pâtisserie and our longstanding partner Chefclub allows us to bring some of the show’s much-loved moments to life and give families the chance to get creative together in the kitchen this Christmas.
Thomas Lang, Co-Founder at Chefclub:
“Cooking is one of the most natural ways for families to play together at home, and that’s the thinking behind the Bluey x Chefclub range. Food also offers a wonderful opportunity to bring Bluey into new cultural spaces and experiences. Through our partnership with Fou de Pâtisserie, which brings together creations from the finest pastry chefs in Paris, we’re celebrating Bluey through the lens of French food culture, creating a special connection with families in Paris.”
