Care Bears is making a colorful comeback with a new plush collection from Simba Toys, in partnership with Cloudco Entertainment. With a strong emotional connection across generations, Care Bears continues to inspire positivity and joy, especially in uncertain times.
The new plush collection features fan-favorite characters, including Cheer Bear, Grumpy Bear, and Funshine Bear, each bringing their signature personalities and uplifting messages to life.
Cheer Bear is always ready to spread happiness and see the bright side of life, using her energy and encouragement to lift others up. Grumpy Bear may be a bit of a grouch, but he reminds us that it’s okay to have off days and that we are still loved no matter what. Funshine Bear is full of playfulness and humor, always working to make sure everyone is having fun and enjoying life. Additional characters in the collection include Share Bear, Good Luck Bear, Togetherness Bear, and Flower Power Bear, each designed in super-soft plush with their signature belly badges. The range offers a variety of sizes, including a 60 cm plush for a standout gift and 23 cm and 35 cm plush for collectors and fans of all ages.
Bruce Cheltenham, Global Licensing Director, Toys & Hardlines at Cloudco Entertainment, said:
“The Care Bears have always been more than just plush toys—they represent optimism, comfort, and the power of sharing and caring. This collection with Simba Toys perfectly embodies what the brand stands for, and we are thrilled to see such a strong response from fans and retailers alike.”
Since its launch, the Care Bears plush collection has seen a strong retail response, with high sell-through rates and multiple reorders at key locations. As demand continues to grow, the collection is expanding to major retailers across EMEA, ensuring more fans can find their favorite bears in stores and online.
Werner Lenzner, Senior Licensing Manager at the Simba Dickie Group, said:
“We are excited to see how well the Care Bears range is resonating with fans. The collection taps into both nostalgia and collectibility, making it a must-have for longtime fans and new audiences alike. With more characters set to launch soon, we look forward to expanding the range and bringing even more of these lovable bears to the market.”
The Care Bears brand continues to grow, driven by the kidult trend, where adults rediscover the icons of their childhood through collectibles, plush, and accessories. Whether as a nostalgic keepsake or a thoughtful gift, Care Bears remains a cherished brand for fans across generations.
Charlotte Payne, VP, International Licensing at Cloudco Entertainment, added:
“The love for Care Bears spans generations, and this latest plush collection highlights their timeless appeal. As fans embrace nostalgia and the joy of collecting, we’re excited to see the brand thrive and bring comfort, happiness, and a little bit of magic to everyday life.”
The Care Bears plush collection from Simba Toys will be available at leading retailers and online this spring.
