China Licensing Expo (CLE), organized by the China Toy & Juvenile Products Association (CTJPA), is Asia’s largest licensing trade show, featuring over 2,500 properties from around the world and more than 420 exhibitors from 20 key licensing industries, across 50,000 sqm of exhibition space.
The event gathers leading licensors and licensing agents, including major companies and brands like Disney, Universal, Hasbro, Mattel, BANDAI, Pokémon, One Piece, Hello Kitty, Ubisoft, The Palace Museum, National Museum of China, Ultraman, and much more, as well as international pavilions from Europe, Korea, Japan and Chinese Taipei. IP categories cover a wide range from cartoons and movies, to videogames and art.
CLE hosts several themed exhibition zones such as the Art and Museum Zone and the Game and Sports Zone. It attracts around 85,000 visitors from various sectors, as diverse as toys, apparel, publishing and consumer electronics, and provides a platform for networking and business partnerships through seminars and workshops, such as the 18th China Licensing Summit and the CLE Cultural and Creative Cooperation Forum.
Visit Licensing Magazine’s booth at CLE 2024
China is increasingly becoming a key market, and Licensing Magazine is focusing special attention on this region. The magazine has established a special partnership with the China Licensing Expo (CLE). For the first time Licensing Magazine will have a stand (E1H01)at the event, and will launch its first Chinese edition.
Read the full article in the new issue of Licensing Magazine.
Curated by Rossella Arena
