In an exclusive interview with Licensing Magazine ahead of BLE 2024, James Follows, Managing Director at Octagon Studio, shared insights into the company’s innovative approach and future aspirations.
Why did you decide to attend BLE for the first time and what news will you be announcing at the event?
We decided to attend BLE for the first time because it’s a premier event for connecting with key players in the licensing industry. As a company focused on innovative Augmented Reality (AR) educational products, we see BLE as the perfect platform to introduce our 4D+ series—covering dinosaurs, animals, oceans, and space—to a broader audience. We’ll be showcasing our AR-enhanced flashcards, puzzles, and even clothing, all of which offer interactive educational experiences that bring learning to life. We’re also excited to explore licensing opportunities, particularly with partners interested in localizing production for different markets.
What is your view of the current licensing market and who is your ideal partner company in this field?
The licensing market is evolving rapidly, with a growing emphasis on products that combine entertainment with education. We believe AR products are uniquely positioned to meet this demand. Our ideal partner is a company that shares our vision for innovation in education, has a strong market presence, and is eager to collaborate on bringing cutting-edge AR experiences to children and families globally.
