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Events | Highlights

COPENHAGEN’S PEMBE THE PINK CAT INTRODUCTION AT 2024 LICENSING EXPO

20 May - 2024

The Sharpe Matrix Licensing Agency has announced the launch of an all-new super-cute tween-teen character property emerging from the vibrant city of Copenhagen, PEMBE THE PINK CAT, at the Las Vegas Licensing Expo being held May 21-23.

PEMBE is not just a character, however, according to their creator Sertan Christoffersen, but “a symbol of inclusivity, empathy, and the freedom to authentically express oneself. Pembe and their miniature counterpart, Little Pembe, are at the heart of narratives that impart valuable life lessons—such as courage, honesty, and kindness—making them a source of joy and inspiration for everyone.

PEMBE THE PINK CAT is being featured at Booth A-126 of the Mandalay Convention Center during the Licensing Expo, and Pop Trend specialist Charles Day of Sharpe Matrix Licensing says that “PEMBE is so incredibly special not only because of their messaging and story-telling of self-acceptance, diversity and inclusion, but also because of their unique design aesthetic harmoniously blending Japanese Kawaii and Danish minimalism. PEMBE was first published within the past year and only recently came onto Instagram, and their followers and fandom are quickly spreading.

Stephen Stanley of Sharpe Matrix adds, “I started in the toy business in the mid-80s with Hasbro, doing deals for My Little Pony and JEM, and I’ve never seen anyone as special and neurodiverse as PEMBE and LITTLE PEMBE! With animation now targeted for release in 2025, Pembe is set to become one of the hottest licenses on the market, and Sharpe Matrix Licensing is super excited to be representing Pembe at Booth A-126 of the Show.

PEMBE is exclusively represented by Sharpe Matrix Licensing Agency, an all-new full-service brand licensing business that combines over fifty years of global licensing expertise and success across licensed brand development, brand sales, retail promotions, license acquisitions, brand protection, intellectual property legal counsel, expert witness services, and strategic brand development for artists, publishers, and brand owners as well as for manufacturers, distributors and licensees. Pop Culture is in our DNA.


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