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Licensees Focus

STEVEN EKSTRACT AND STU SELTZER TEAM UP FOR ‘LICENSING FOR DUMMIES’ BOOK DEAL WITH WILEY

20 May - 2024

Steven Ekstract, Founder-CEO of X Tracks Licensing Forums, Managing Director of Global Licensing Advisors, and co-founder of License! Magazine, has announced his inaugural book deal with Wiley for Licensing For Dummies.

Licensing For Dummies is poised to revolutionize the understanding of brand licensing, a thriving industry valued at $340 billion annually. Leveraging Ekstract’s decades of experience as a leading figure in the global licensing arena, this non-fiction how-to book will unravel the complexities of licensing strategies, providing readers with actionable insights.

In an unprecedented collaboration, Ekstract has partnered with Stu Seltzer, President of Seltzer Licensing Group, renowned for representing some of the world’s top brands in licensing. Seltzer’s extensive expertise in brand licensing, partnership marketing, and strategic alliances, combined with his role as an award-winning professor at New York University, adds an invaluable dimension to Licensing For Dummies.

I’m excited to embark on this journey with Stu Seltzer and the esteemed For Dummies brand,” says Steven Ekstract. “Our goal is to equip readers, from novices to seasoned professionals, with a comprehensive guide to navigating the dynamic world of brand licensing.

Readers can anticipate a user-friendly approach to understanding licensing agreements, brand extensions, and market trends, without compromising depth. Scheduled for release in February 2025, Licensing For Dummies promises to be an indispensable resource for anyone seeking success in the realm of brand licensing.

The book deal was brokered by Marc Mikulich at Marc Mikulich Literary Agency, representing worldwide rights. “Steven Ekstract’s expertise, combined with Stu Seltzer’s hands-on experience and Wiley’s commitment to quality publishing, sets the stage for an exceptional collaboration,” says Mikulich. “We’re confident that ‘Licensing For Dummies’ will empower readers to thrive in this dynamic industry.

For more information about Licensing For Dummies or to schedule an interview with Steven Ekstract, please contact Marc Mikulich at marc@marcmikulichliterary.com.


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