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Media & Digital

PARAMOUNT GAME STUDIOS BRINGS AVATAR: THE LAST AIRBENDER TO ROBLOX

26 Mar - 2024

Tags from the story: Nickelodeon, Paramount Game Studios, Roblox.

Paramount Game Studios is bringing a battleground-style experience to the Roblox platform this summer based on Nickelodeon’s Avatar: The Last Airbender franchise.

The first official Avatar experience on the platform is developed by Looty Games, an established Roblox developer studio and veteran of the battlegrounds genre, as part of the Roblox Creator Fund, which sets out to accelerate projects with innovative gameplay, ambitious visual designs, and creative ideas that are unlike anything else on the platform.

Bringing the iconic series’ “bending” abilities to the battlegrounds genre, fans can, for the first time ever, create their own bender, master their element, and compete in the Avatarverse. Within an arena environment that will be fast paced, frenetic and full of intense energy, bending takes the experience to the next level as users employ water, earth, fire and air moves rooted in traditional martial arts.

Avatar: The Last Airbender has created a rich universe that generations of fans want to immerse themselves in, and Roblox allows users to have that experience,” said Doug Rosen, SVP, Games and Emerging Media, Paramount. “We’re thrilled to be able to work with Looty Games and Roblox to deepen fans’ connection to the franchise in this virtual world.

The game will launch Summer 2024 on Roblox, with an official title and more details to be revealed in the coming months.


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