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Highlights | Licensees Focus

FORTNITE CONTINUES CATEGORY EXPANSION INTO BEAUTY, HYDRATION, AND MORE

13 Jun - 2023

Tags from the story: Epic Games, Fortnite.

Epic Games’ Fortnite recently surpassed 500 million registered accounts globally and is engaging its fans offline with several new collaborations facilitated by IMG.

Recent highlights include its first-ever make-up line with Revolution Beauty, first hydration collection with Simple Modern and a new line of trading cards.

Fortnite’s licensing programme spans 90+ countries and 70+ active licensees. From a snowboard collection with Kemper, an apparel collection with Blvck Paris, and mini-fridges coming soon – the diverse products portfolio covers sports, fashion, home electronics, and more.

Louie Sandoval, Associate Vice President of Licensing, at IMG said, “From inspiring the latest dance trends to changing the way video games are played, Fortnite is shaping culture as we know it. We are excited to continue working with Epic to elevate Fortnite into a 360° lifestyle and retail brand with innovative collaborations that allow fans to further explore and express their identities”.

IMG’s Fortnite representatives are present at the Licensing Expo at booth G144. To set up meetings or for more information on licensing and publishing opportunities with Fortnite, visit https://imglicensing.com/clients/fortnite/.


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