fbpx

Highlights | Licensees Focus

MCFARLANE TOYS AND WARNER BROS.: CONTRACT EXTENSION

5 Jun - 2023

McFarlane Toys has announced that it has renewed its global licensing agreement with Warner Bros. Discovery Global Consumer Products (WBDGCP).

Since 2019, McFarlane has partnered with Warner Bros. Discovery Global Consumer Products to bring iconic and fan-favorite characters to life. From the DC Multiverse collection to most recently the Movie Maniacs collection celebrating Warner Bros. 100th anniversary, McFarlane and WBDGCP will continue to bring fans high quality, detailed, collectible figures, statues, and vehicles with this extended partnership between the two companies through 2025.

Our previous contract for the DC Multiverse was a huge opportunity for McFarlane Toys to be involved with some of the best brands on the planet. Being able to play creatively with characters like Superman, Batman, The Flash and Wonder Woman, along with many other brands in the vast Warner Bros. library, proved to be a huge success for us and Warner Bros. Discovery Global Consumer Products. An extension of the contract expands the depth and range of what we can bring to the marketplace to excite fans around the world. I am grateful for WBDGCP’s continued confidence in us”, – said Todd McFarlane.

We’re honored and excited to continue our partnership with Warner Bros. Discovery Global Consumer Products. The depth of content and characters within DC, combined with the passion we have for comic book culture, has fueled our development for products that fans and collectors want, which has resulted in strong business growth over the past three years. We’re looking forward to more successful years together”, said Stephan Tetrault, Chief Operating Officer at McFarlane Toys.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




EPIC STORYWORLDS ACQUIRES FRIMA’S ORIGINAL IP CATALOG
EPIC STORYWORLDS ACQUIRES FRIMA’S ORIGINAL IP CATALOG

Epic Storyworlds has acquired the full original IP catalogue from Frima, the prominent video game studio based in Québec. Under the deal, Epic Storyworlds now holds the rights to Frima’s full line-up of over original 20 brands, including Chariot, Nun Attack, Fated,...

read more