Following tradition, the January edition places a strong spotlight on the toy market, coinciding with the beginning of the international toy fair season.
This issue offers an in-depth overview of the latest novelties planned for 2026 by a selection of key industry players. Topics range from the evolution of licensing activation through social commerce and AI to the growing importance of global and cross-cultural IP strategies. Through this issue, we aim to deliver valuable insights for licensors, licensees, and brand owners alike.
>>>> Read the news issue here! <<<<
The magazine features exclusive interviews and insights with major industry players, including a cover story on Bluey’s continued success across EMEA, insights with NELVANA into how classic brands are being refreshed for new generations, and deep dives into the licensing power of global icons such as Sanrio and Warner Bros. Discovery.
Toy is a key topic of this issue, and we are happy to welcome insights and novelties from toy companies such as Puremind and CICABOOM, and make an extensive overview of the main launches planned for the beginning of the new year
Another significant section is dedicated to the Asian market, exploring market trends, co-production opportunities, and the strategic relevance of Asia for global licensing growth, with a special focus on China and APAC. In this issue, moreover we highlight in particular on three events we will attend in China, organising special international delegations. Check how to submit for them by reading our articles in the Focus on Asia section!
The Special Insert
A key highlight of this issue is the special toy insert, titled How to Turn a Popular IP into a Successful Card or Board Game – and the Mistakes to Avoid, written by the expert board game designer Andrea Chiarvesio.
The feature explores one of the most dynamic and competitive segments of the toy and licensing business, offering practical guidance on how intellectual properties can be successfully translated into card and board games.
Covering everything from game design and narrative coherence to licensing strategy, retail positioning, and long-term engagement, the insert provides essential know-how for brands entering this space. It also addresses the most common pitfalls brands and developers should avoid.
>>>> Read the special insert here! <<<<
Paper copies of this issue of Licensing Magazine will be distributed at the Nuremberg Toy Fair (Spielwarenmesse) – At the main Media Points and at our booth #10 Foyer Hall 12.00. See you there!
Would you like to schedule a meeting with us in Nuremberg? Write to cristina.angelucci@brands-media.com !
