Fizz Creations has entered into a licensing partnership with Hasbro to launch a new range of portable digital handheld games inspired by classic tabletop IPs.
Expanding its electronic entertainment portfolio, Fizz Creations will adapt core Hasbro board game properties into pocket-sized digital formats. The initial product lineup features top-tier gaming franchises including Monopoly, Operation, and Yahtzee, with additional titles scheduled for announcement prior to commercial release.
Targeted for a global retail rollout in early 2027, the collection aims to capture both nostalgic adult demographics and new gaming generations. This agreement expands Fizz Creations’ specialized electronic novelty segment, which includes keyring games, gaming watches, handheld color consoles, and plug-and-play systems.
Zoe Ryan, Head of Marketing at Fizz Creations, says:
“We’re incredibly proud to be teaming up with one of the world’s most iconic games companies. Hasbro’s games have created unforgettable memories for generations, so being trusted to reimagine these classic titles in our portable digital gaming format is a real milestone for us. Our passion has always been creating products that celebrate the games people love, and we can’t wait to share this exciting new collection with retailers and consumers around the world.”
Sally Carnota, Senior Director of Licensed Consumer Products UK and Iberia at Hasbro, adds: “We’re always looking for new ways to bring our iconic brands to life, and Fizz Creations shares our passion for creating engaging play experiences in fresh, accessible formats. From Monopoly to Yahtzee and beyond, these brands have entertained generations of families, and we’re excited to see them extended into portable digital games that make it easy for fans to enjoy them on the go.“
Trade buyers and industry executives will get an exclusive first look at the Hasbro x Fizz Creations line during the LA Preview 2026 (September 14–23), hosted at the 1960 Grand Building (Suite 810) ahead of its 2027 market debut.
