tonies and Pikachu Press, the official publishing imprint of The Pokémon Company International, have announced a partnership bringing new Pokémon audio book content to the Toniebox for the first time.
Launching in summer 2026, the collaboration will introduce a dedicated audio-first storytelling approach, starting with four exclusive, collectible Pokémon Tonies – Pikachu, Bulbasaur, Charmander, and Squirtle. Additional Pokémon products and content created in collaboration with Pikachu Press are planned for future release.
Tobias Wann, CEO of tonies, says:
“Welcoming Pokémon to the Toniebox platform is a milestone for our company and our community. By combining Pokémon’s global appeal with our audio-first innovation, we’re creating new opportunities for discovery, imagination, and play for millions of children and families. We are preparing a very special and exciting bundle for the launch which we cannot wait to unveil.”
New Pikachu Press content specially created for Toniebox and featuring fan-favorite Pokémon will come to life in an immersive audio format designed specifically for children. These new stories and experiences will invite young listeners and their families to explore the Pokémon world in a fresh way.
Ginny McCormick, CXO of tonies, adds: “Pokémon and tonies share similar values around imagination, play, and connection across generations. Parents who grew up on Pokémon now get to share that same sense of wonder with their kids. Bringing Pokémon into the tonies world lets us reimagine how those stories are told: through sound, without screens or limits. It’s a new way for families to experience the brand.”
Heather Dalgleish Parker, Sr. Director, Merchandise Development at The Pokémon Company International, adds: “We are always seeking new ways to connect with our fans and share the spirit of adventure that is core to the Pokémon brand. Partnering with tonies allows us to explore the world of audio-first storytelling and create immersive experiences that spark curiosity, creativity, and imagination. Through this collaboration, we can inspire and engage a new generation of young Trainers and invite families to discover our stories together in a fresh and meaningful format.”
