JAKKS Pacific, Inc. (NASDAQ: JAKK) announced its 2027 lineup for The Simpsons, led by an all-new costume collection from Disguise, a JAKKS Pacific company, arriving in North America for Halloween 2027. The lineup also includes new toys and collectibles inspired by the animated series and the upcoming theatrical film from 20th Century Studios, in theaters September 3, 2027.

Disguise will bring the Springfield family back to Halloween with an expanded costume collection inspired by The Simpsons. For the first time, the collection will include infant and toddler costumes along with children’s and adult styles, allowing fans of every age to dress as the whole family: Homer, Marge, Bart, Lisa and Maggie. The line will also introduce Disguise’s first Simpsons inflatable costumes, alongside updated designs and new materials that recreate the family’s signature looks. The collection drew strong interest from retail buyers at recent toy previews, and Disguise plans to expand it in future seasons with additional characters and new costume formats.

JAKKS Pacific’s 2027 toy and collectible lineup will span the full year. For spring, a new 5-inch collector figure line will anchor the core assortment. To celebrate the new Simpsons movie, a dedicated movie collection will feature new figures and premium plush. For Halloween, JAKKS will build on the success of its Treehouse of Horror collection with new 5-inch and premium figures. 

Jeremy Sueper, VP of Marketing at JAKKS Pacific:

The Simpsons has been part of pop culture for more than three decades, and fans continue to connect with Springfield and its characters. We’re excited to bring fans new toys and collectibles across the franchise, from collector figures and plush to products inspired by the upcoming film. We look forward to continuing to collaborate with Disney Consumer Products to bring these iconic characters to life in new ways, while Disguise gives fans of all ages more ways to celebrate the family this Halloween.