Spiralcute International has appointed Ana Pereira as VP Business Development, Americas & SEA.

Spiralcute International, the international arm of Japanese artist-driven character management agency Spiralcute, has appointed Ana Pereira as VP Business Development, Americas & SEA, as part of the company’s ongoing global expansion.

Based in Spiralcute’s Los Angeles office, Pereira will lead the licensing and consumer products business across the Americas and Southeast Asia, working with the company’s network of agents and consultants in these territories. Her focus will be on growing the business and expanding licensing and retail partnerships for Spiralcute’s portfolio of artist-created character properties. She will report to Kate Schlomann, EVP Business Development and Operations, Spiralcute International.

Pereira joins from Spin Master, where she spent 15 years across commercial and business development, marketing and retail development. Most recently, as Vice President of Business Development for LATAM, she led commercial strategy, business development, direct-to-retail (DTR) partnerships and retail growth across the region. Over her career, she has worked on brand building and product development for properties including PAW Patrol, Harry Potter, How to Train Your Dragon, DC Comics and Batman, Monster Jam, Rubik’s Cube, Melissa & Doug and Kinetic Sand.

Kate Schlomann, EVP Business Development and Operations, Spiralcute International:

We are delighted to welcome Ana to Spiralcute International, where her exceptional track record will make her a fantastic champion of cute for our charming artist-driven character properties and help to connect them to ever more fans around the world. With her 20+ years of global leadership experience, exceptional commercial acumen and a proven track record of driving business growth, she will create exciting long-term opportunities for our artist-driven character properties, showcasing their warmth, humour and kindness across a wide range of touchpoints.

Ana Pereira, VP Business Development, Americas & SEA, Spiralcute International:

“I’m so looking forward to working with Spiralcute International’s fabulous portfolio of original artist-created Japanese character brands. They are authentic, warm and witty with a huge and widespread appeal, and I’m excited to be helping to spread cuteness, comfort and joy worldwide!”