Get ready, snack fans! Kellanova has partnered once again with Golden West Food Group to bring a cool twist to another beloved brand. Pop-Tarts is officially entering the frozen aisle with a crave-worthy lineup of ice cream sandwiches and ice cream pints.
After a successful rollout of Eggo and Rice Krispies Treats ice cream sandwiches and ice cream pints in January, Pop-Tarts is next to take center stage. Inspired by the beloved flavors and textures of Pop-Tarts, these treats capture the brand’s fun ethos and highlight their versatility to elevate sweet moments. The Pop-Tarts pints blend indulgent ice cream with flavor swirls and pastry-style pieces, while the sandwiches feature creamy ice cream flavors layered between flavor-filled pastry-style ends–providing consumers the opportunity to experience their favorite snack flavors as a tasty frozen treat.
The debut collection serves up a range of 6 crave-able flavors, including:
Pop-Tarts Ice Cream Sandwiches:
- Frosted Brown Sugar Cinnamon Ice Cream Sandwich
- Frosted Strawberry Ice Cream Sandwich
- Frosted Chocolate Fudge Ice Cream Sandwich
Pop-Tarts Ice Cream Pints:
- Frosted Brown Sugar Cinnamon Ice Cream Pint
- Frosted Strawberry Ice Cream Pint
- Frosted S’mores Ice Cream Pint
Frances Alvarez, SVP, Brand Management at Beanstalk, says:
“Pop-Tarts is a brand built on delicious flavors and playful spirit — and this frozen debut captures that energy perfectly. Golden West Food Group has once again brought the brand’s vision to life with irresistible products that stay true to what fans love most. With Kellanova, we’re thrilled to turn an iconic toaster pastry into a cool, crave-worthy treat for a whole new aisle.”
David Lee, Sr. Director of Global Licensing & Cultural Marketing at Kellanova, says:
“We’re incredibly proud of our continued collaboration with Golden West Food Group. These new launches are a fun and flavorful celebration of our brands, and they bring the same joy and familiarity consumers love, in imaginative new forms. It’s always exciting to see how our brand DNA is brought to life through bold, unexpected innovation.”
Josh Solovy, President, Golden West Food Group, says:
“It’s been an exciting journey to expand our partnership with Kellanova. We’re always looking for ways to deliver products that surprise and delight, and these launches do just that. By harnessing the power of such well-loved brands, we’re continuing to push the boundaries of what’s possible in frozen treats.”
The Pop-Tarts Novelties will be available in May 2025 at Walmart, followed by the release of ice cream pints later this summer at select retailers. The partnership was facilitated by Beanstalk, Kellanova’s exclusive global licensing agency for food and beverage.
