Cool Brands has announced four exciting new brand partnerships with celebrity ambassadors. Actress and entrepreneur Vanessa Hudgens with A Star is Born, Seattle Seahawks star defensive end DeMarcus Lawrence with Xtreme Weather Tough, former star quarterback and current weekly ESPN analyst Alex Smith with Survivor Tough, and star center for the Chicago Sky WNBA team, Kamilla Cardoso with AirJump.
Ezra S. Ashkenazi, CEO and Founder of Cool Brands, is proud to share that our vision for the brands between soft and hard lines has been affirmed by national consumer data reflecting exceptional results.
“With dozens of product categories available for development in each brand, Cool Brands assists retailers to fill white space on their shelves and cater to their customers’ needs.”
A Star Is Born
Inspired by her first-hand experience as a new mom, Vanessa Hudgens will develop an extensive collection of newborn and children’s products alongside our forthcoming licensees. From apparel and toys to room accessories and bath products. Vanessa is handpicking and helping to design products that families will enjoy for years to come.
Vanessa’s excitement to bring the brand to life is palpable:
“I can’t wait to introduce A Star Is Born to the world! My time as a new mom has been precious and given me so much insight that will make the brand invaluable to every mom from apparel and accessories to toys and bath products. Music is especially important to my heart so we are even working on electronics and musical instruments that will help your little stars sing with joy.”
Xtreme Weather Tough
NFL Pro for the Seattle Seahawks DeMarcus Lawrence understands the importance of performance tested products. Playing through rain, sleet and snow, DeMarcus appreciates products engineered for durability under all-weather conditions, from outerwear and sporting goods to automotive accessories and camping gear.
Survivor Tough
Overcoming a life-threatening injury to again play football professionally, Alex knows what it means to be Survivor Tough, which is a brand that stands for endurance, protection and preparedness. As a partner and ambassador for the brand, Alex is instrumental in approving lifesaving products for preparedness in any situation, from gear and first aid kits to apparel, footwear and accessories. In partnership with national charity Hope For The Warriors, Survivor Tough is committed to supporting veterans and their families who have served our country.
AirJump
WNBA Pro Kamilla Cardoso is representative of the AirJump lifestyle as she seamlessly blends fitness and style on and off the court. Kamilla has cemented her status as one of the game’s brightest young stars after a stellar WNBA rookie campaign and being named the International Player of the Year for the 2025 WCBA season in China. Kamilla’s vision will contribute to a collection of vibrant apparel, footwear, sports equipment and many more categories. Led by motto “Inspired to Move,“ Airjump will be supported by athletes across all sports from basketball to football to soccer, just to name a few.
