Born to License has named Alyssa Gourlay as Vice President of North America. Gourlay, an accomplished executive in brand licensing, will oversee the company’s North American operations.
The role includes supporting Born to License’s growing list of North American clients such as Evry Jewels, Val Cucina and Dream Big Little Co., as well as securing new clients in the region.
With over 15 years of experience in licensing, Gourlay has held roles at The Sharpe Company, Haven Global and more recently as Director of Business Development at Wildbrain CPLG.
David Born, Founder and CEO of Born Licensing, comments, “Our Born to License business is growing quickly and Alyssa has the experience, leadership skills and entrepreneurial spirit we need to scale higher. She has a proven passion for licensing and I’m excited to see our North American business thrive under her leadership.”
Alyssa Gourlay, Vice President of North America at Born to License, comments, “Born to License’s fast-paced growth highlights a real need within our industry to innovate. Working with Born to License enables the industry to expand into untapped categories, innovative product offerings and explore new routes to market, with the comfort that the licensee is being supported by a world-class team of licensing professionals. I am immensely excited to lead the expansion of Born to License in the North American market.”
Born to License is part of Born Licensing, best known for delivering incremental revenue to the licensing industry through deals in the licensed advertising category. The firm, which is celebrating 10 years of business in 2024, opened their Born to License division earlier this year and has since welcomed a range of clients eager to enhance their product offering through licensing.
Born to License has already signed a range of license agreements with top tier Licensors and properties for their clients with products in development across a broad range of categories including apparel, FMCG, accessories, homewares and gaming categories.
Gourlay’s appointment will ensure that Born to License continues to provide a best-in-class service to clients while continuing to expand their client base.
David Born comments, “We’re closing in on Born to License’s first 12 months of operation and I’m thrilled with how quickly we’ve been able to prove that our unique business model works. Alyssa will play a critical role in how we process the learnings from our first year and take things to a new level in 2025 and beyond.”
Born to License is already making the licensing process easier for both Licensors and Licensees, as their service has absorbed most of the challenges that arise from a company entering the licensing space with limited experience and resources.
Born to License is on track to launch over 1,000 licensed SKU’s by end of 2024 including jewelry collections, apparel drops and homeware ranges.
Born Licensing will continue to be laser-focused on delivering lucrative licensed advertising deals to the industry. It recently launched new work with TJ Maxx, Ford and Anchor, and has a number of major campaigns launching before end of 2024.
