Toei Animation Europe is present at Brand Licensing Europe with one of their successful IP, like One Piece and Dragon Ball!
Since its first broadcast 25 years ago, on October 20, 1999, One Piece anime series has become a cornerstone of global pop culture captivating audiences with its compelling characters, epic storylines, and the enduring spirit of adventure. With over 1110 episodes as of today, One Piece is one of the most watched series of all time.
The 25th anniversary of One Piece anime series has been celebrated with brand collaborations and exciting events across the globe. Luffy’s Birthday Celebration on May 5th took place in five EMEA cities, while a pop-up shop in Milan drew huge crowds, offering exclusive products from Japan. Streaming platforms and merchandise partners helped promote the series at key events like amplifying the festivities.
Exclusive collaborations with brands like Puma and Uniqlo featured special One Piece-themed collections, while the One Piece Music Symphony world tour is pursuing its European journey. In Japan, the anniversary was marked by big scale events like “One Piece Day 2024”, “One Piece Emotion” and more recently, “One Piece on Ice,” an ice-skating performance based on One Piece story.
More exciting events are on the horizon in EMEA, with One Piece set to feature at conventions such as Lucca Comics & Games, Paris Games Week and Manga Barcelona.
A pop-up store is also set to open in Paris this fall, marking another milestone in the ongoing celebration.
This fall, Dragon Ball fans have something truly exciting to look forward to with the release of Dragon Ball Daima, planned to premiere in October in Japan. Dragon Ball Daima promises to bring a fresh and thrilling chapter to the franchise while celebrating the 40th anniversary of Dragon Ball. Dragon Ball Daima is expected to be one of the most talked-about anime releases of the year, expanding the world of Dragon Ball with innovative storytelling and high-quality animation.
Toei Animation Europe booth will highlight the ongoing expansion of its core brands across EMEA during 3 days at the upcoming Brand Licensing Europe (September 24th to 26th) at EXCEL London, on booth C130. Please do not hesitate to contact Toei Animation Europe for any meeting on site.
Toei Animation Europe has announce the “Brand Licensing Europe x One Piece Bar 2024”.
This year, One Piece will board one of the official bar of Brand Licensing Europe for the celebration of the 25th anniversary of One Piece animated series! One Piece-themed bar will celebrate this milestone with exclusive branded tableware.
Attendees are encouraged to embark on new adventures and join the celebration of this legendary journey!
