Licensing International and BrandTrends Group partnership launched a new interactive platform: BrandTrends Intellligence (BTI).
Licensing International has partnered with BrandTrends Group to support its members with access to the market research firm’s new interactive platform: BrandTrends Intellligence (BTI).
The platform is available to Licensing International members at preferential member pricing. The dashboard, available as a browser-based web application, allows users to:
- Explore consumer awareness, brand popularity, and appeal across age demographics;
- Customise data to answer specific questions;
- Access insights from more than 40 countries.
The BTI platform adds a new layer to the research resources Licensing International has steadily built for its members. Each year, members receive two batches of BrandTrends’ Global Pulse on Brands reports and 25 in-depth reports from Euromonitor International, with more than 100 reports now available for free. The association also publishes its own annual Global Licensing Industry Study, a comprehensive overview of the industry broken down by country, category and business segment.
Maura Regan, President of Licensing International:
With so many factors affecting the brand licensing industry on a global level, it is more important than ever to understand and take advantage of emerging trends. This expansion of our ongoing work with BrandTrends will support our members with more of the information they need to succeed. We will continue to work tirelessly to provide the global brand licensing industry with the tools and insights that will allow them to grow their businesses.
Philippe Guinaudeau, CEO of BrandTrends Group:
“Licensing decisions are still too often made on instinct. BrandTrends Intelligence puts the consumer behind every brand on the table, so licensors, licensees, and retailers can test their assumptions before they sign. Licensing International’s members are the people making those decisions. Giving them direct access was the natural next step in our partnership.”
