Valero Enterprises, the top fashion and lifestyle branding agency out of Calabasas, California has announced an array of exciting new licensing programs and categories to start off 2026.
Valero continues to be the premier boutique agency offering both licensees and property owners a unique and customized hands-on experience in broadening and expanding their brands and exponentially in increasing revenues.One of the heights of the start of 2026 includes Valero renewing their incredibly successful exclusive partnership with Futurity and the Paul Frank brand. As one of the most popular evergreen lifestyle properties, Paul Frank with the guidance of Valero Enterprises, now boasts over 38 licensees and impressive direct to retail relationships with both Aéropostale and Tilly’s.
Susan Valero, owner and creator of the eponymous agency has commented about the exciting growth of the Paul Frank brand, stating, “I am so thrilled to have been part of this iconic brand for so many years. This year marks the first time we will have an online store presence, which will be an amazing opportunity for our licensing partners and fans alike. We are also very proud of our promotional partnerships with three Fortune 500 companies and five collaborations with top billion dollar fashion brands. 2026 into 2027 is going to be a very exciting time for the Paul Frank brand!”
Valero Enterprises is also thrilled to be continuing its relationship with Dee Ocleppo Hilfiger’s brand DO. Valero has expanded this brand with several key premier licensees and looks forward to further expansion of the brand due to the success of Dee’s hit docuseries on Amazon Prime, “The CEO Club” which also stars Serena Williams and modeling sensation Winnie Harlow.
Another continued massive success for Valero Enterprises is Nicole Richie’s House of Harlow, which continues to attract major retail and consumer attention. With 13 current licenses, Valero will be announcing multiple new signings and retail expansion in early fall of 2026.
Other exclusive brands signed with Valero Enterprises, Inc include Members Only, Nastya, Tailorbyrd, Smiley, Von Dutch, Romeo Hunte, Good Charlotte and Avril Lavigne. Valero also represents top manufacturers in various categories inking impressive licensing agreements with major brands including Reel Tree, Coleman, Graco, Hasbro, Bobcat and many more.
Valero Enterprises has also expanded their representation into the area of unique intellectual properties, consumer product inventions and design patents. Stay tuned for exciting new developments in this new division of Valero in the upcoming months.
