HOODRICH is set to make its highly anticipated entry into the U.S. footwear market.
In partnership with Eastman Group, the brand will launch its inaugural footwear collection exclusively with JD Sports beginning March 22, 2026.
Founded in 2014 in Birmingham, England, HOODRICH was built on the mantra “From Nothing to Something”. What began with just £200 and a vision has evolved into one of the fastest-growing streetwear brands in the world, now distributed in nearly 1,000 retail locations across 23 countries. The brand’s rise has been fueled by endorsements from influential artists including 50 Cent, Max B, Aitch, and Russ Millions.
Following Iconix International’s majority acquisition of HOODRICH in November 2023, the brand has accelerated its global expansion, marking U.S. footwear as a key milestone. Developed in close collaboration with founder Jay Williams, the collection honours HOODRICH’s authentic street culture heritage. The design reflects insights from London, Los Angeles, Miami, and New York City to resonate with today’s consumer.
The Collection Highlights
The debut lineup features a curated mix of sneakers and sandals designed to complement HOODRICH apparel:
- The Recon: A bold, chunky cupsole sneaker featuring premium materials and a high-quality hand feel.
- Price Point: The Recon will be available at an accessible $100 MSRP.
- Variants: The sneaker will launch in three colorways, alongside two unique city-inspired sandal styles.
“HOODRICH entering the footwear market is a natural next step for the brand, and an exciting opportunity for continued global growth,” said Jay Williams. Bob Galvin, CEO of Iconix International, added that the launch is a direct response to customer demand while staying true to the brand’s DNA.
The collection will be available exclusively through JD Sports locations across the US, including the flagship Times Square store, and online at jdsports.com. A women’s collection is expected to follow.
