Eleven-piece bath, body and gifting collection: Smiley® and Boots collaborate on The Joy Collection.

Smiley® has arrived at Boots: The Joy Collection is an eleven-piece bath, body and gifting range, available now in Boots stores across the UK and on Boots’ website. It is the first time the two have worked together, and the result is a collection built for giving: bright, tactile and designed to raise a smile before it is even opened.

The range spans bathing, body care, fragrance and accessories, from Bath Fizzers and the Bath Trio to a Lip Jelly & Charm, Fluffy Socks & Foot Cream, a Mirror & Purse and the Bag of Joy. Two fragrances run through the collection, Pink Grapefruit & Nectarine and Green Tea & White Musk, with the Lip Jelly layered with citrus and peach. Every gift is vegan, not tested on animals, and bottles contain a minimum of 30% post-consumer recycled content.

The Joy Collection is a design-led interpretation of the original Smiley®. Rather than printing the icon onto a pack, the design builds it in: chrome Smiley® caps top the bottles, the Lip Jelly carries a Smiley® charm on a chain, and the soaps and bath fizzers are moulded into the icon itself. A pale yellow and silver palette runs across the range. Each gift is finished with a Smiley® festival wristband to wear.
Smiley® has spent more than fifty years building trust and affection across generations, and The Joy Collection brings that to Boots for Christmas.

Janet Martin, Chief Product Officer – Lifestyle Consumer Products, The Smiley® Company:

Smiley has always been about bringing happiness to everyday life, and gifting is one of the loveliest ways to share that with others. Boots has been a fantastic partner in bringing this to life, with a shared understanding of how to create gifts that feel special, thoughtful and full of personality. The Joy Collection goes beyond the packaging, bringing the spirit of Smiley into every product and making the simple act of giving a little more joyful.