For its 30th year, Pokémon returns to Rinascente Milano with a Exclusive Takeover.
As part of the celebrations for its 30th year, Pokémon returns to Rinascente Milano with a special retail activation that will bring the beloved brand to the heart of the city until 9th November.
Inspired by the contrast between day and night, the creative concept reflects the second chapter of the 30 years of Pokémon campaign and will transform one of Milan’s most iconic retail destinations into an immersive brand experience.
The activation begins with a takeover of Rinascente’s renowned Duomo-facing windows, until 2nd November. Overlooking one of Italy’s most visited landmarks, the displays will showcase elements of the campaign, key brand pillars and selected collaborations launched throughout the year, celebrating three decades of Pokémon through striking visual storytelling.
Inside the department store, the experience continues for the full two-week period within the Airsnake areaon floor -1, where visitors will be immersed in a dedicated Pokémon environment featuring a curated selection of products across multiple categories. From plush toys and video games to Pokémon Trading Card Game products and apparel, the space will offer fans of all ages the opportunity to discover the brand through both retail and entertainment.
Interactive experiences will further enrich the journey, with a dedicated Pokémon Trading Card Game play area alongside two Nintendo Switch 2 gaming stations, inviting visitors to connect with the Pokémon universe through play.
Bringing together iconic locations, engaging activities and a broad product offering, the Pokémon x Rinascente Milano takeover marks a key milestone in the brand’s anniversary celebrations and reinforces Pokémon’s ongoing commitment to creating memorable experiences for its community, while reaching new audiences through premium retail partnerships.
Window Takeover
- Rinascente Milano, Piazza Duomo
- Until 2nd November
- Day & Night creative theme
- Anniversary campaign visuals, brand pillars and featured collaborations
Pokémon Experience Space
- Airsnake Area, Floor -1
- Until 9th November
- Plush, video games, Pokémon Trading Card Game, apparel and accessories
Interactive Activities
- Pokémon Trading Card Game play area
- Two Nintendo Switch 2 gaming stations
