The winners of The Licensing Awards 2026 have been officially crowned during a ceremony at The Great Room at the Grosvenor House Hotel in London, gathering over 1,200 industry executives.

The event opened with welcoming remarks from Jakki Brown, Managing Director at Max Publishing (owner and organizer of The Licensing Awards):

“We have more people here tonight than we’ve had for a decade and the highest number of entries and nominations that we have had since we launched The Licensing Awards 20 years ago. There were over 5,000 products entered and nominations received across all the categories this year, which is just phenomenal.”

Hosted by TV personality Anton du Beke, the ceremony was supported by headline sponsor Brand Licensing Europe (BLE) and trade association Licensing International. The evening concluded with Richard North receiving the prestigious Honorary Achievement Award.

Property & Retail Winners

• UK Rising Star: Laura Jane Rock (Primark)
• Best Retailer of Preschool Licensed Products (0-5): Asda
• Best Retailer of Kids’ Licensed Products (5-16): Primark
• Best Retailer of Adult Licensed Products: HMV
• The Radar Award: Pop Mart
• Best Overseas Retailer: MINISO
• Best Preschool Licensed Property (0-5): Bluey
• Best Children’s or Tween Licensed Property (5-12): Hello Kitty
• Best Teen or Adult Licensed Property: Stranger Things
• Best Gaming Licensed Property: Minecraft
• Best Film Licensed Property: KPop Demon Hunters
• Best Music or Celebrity Licensed Property: Oasis
• Best Sports Licensed Property: Formula 1
• The Classic Licensed Property Award: Wallace & Gromit
• What Kids Love Award: SpongeBob SquarePants
• Honorary Achievement Award: Richard North

Product & Experiential Categories

• Best Licensed Retail Marketing Initiative: Star Trek 60th Anniversary Campaign with Science Museum
• Best Licensed Promotions Campaign: Mog’s Christmas Trail at Victoria Centre from Bakehouse Factory
• Best Licensed Live Event: Paddington: The Musical from Sonia Friedman Productions / STUDIOCANAL / Eliza Lumley Productions
• Best Licensed Toys or Games Range: Hot Wheels Formula 1 Range from Mattel
• Best Licensed Health and Beauty Range: Bluey Suncare Range from Childs Farm
• Best Licensed Preschool Apparel or Accessories Range (0-5): Toy Story 5 Collection for Character.com from Fashion UK
• Best Licensed Children’s Apparel or Accessories Range: KPop Demon Hunters Collection for Tesco from Brand Alliance
• Best Licensed Adult Apparel or Accessories Range: Moomin Womenswear Collection from Cath Kidston
• Best Licensed Dress-Up or Partyware Range: KPop Demon Hunters Dress-Up Collection from Rubies
• Best Licensed Written, Listening or Learning Range: Peppa Pig Publishing Programme from Ladybird Books
• Best Licensed Paper Products or Stationery Range: KPop Demon Hunters HUNTR/X Stationery Range from Pyramid International
• Best Licensed Giftware, Home Décor, Tableware or Housewares Range: Paddington Homeware and Accessories Range from Half Moon Bay
• Best Licensed Food or Drink Range: Harry Potter Butterbeer Maryland Cookies from Fox’s Burton’s Biscuit Company
• The Innovation Award: Minions Palm Puppetronics from WOW! Stuff
• Best Sustainable Licensed Product: The Gruffalo and Zog Epic BOTL Collection from One Green Bottle