Disguise, the costume division of JAKKS Pacific, Inc., has revealed its Halloween 2026 licensed costume collection.
Grounded in market performance data from Circana, which ranks Disguise as the top-selling costume manufacturer in the U.S. by dollar sales for three consecutive years, the new range encompasses key entertainment properties across streaming, theatrical releases, gaming, and food & beverage IP.
Key Licensing Partnerships & Franchise Expansions
The 2026 portfolio integrates major entertainment properties spanning multiple audience demographics:
- Sonic the Hedgehog: Expanding on franchise momentum, the line features returning core characters (Sonic, Tails, Knuckles) alongside new Amy costumes and anniversary-themed products celebrating the IP’s 35th anniversary.
- Streaming & Theatrical Highlights: Includes licensed product lines for Netflix’s KPop Demon Hunters, Disney’s Toy Story 5, Descendants: Wicked Wonderland, the live-action Moana, Minions, and PAW Patrol: The Dino Movie.
- Anime & Gaming Brands: Multi-category offerings featuring Demon Slayer, Minecraft, and Super Mario.
- Food & Lifestyle IP: A specialized novelty collection developed in partnership with Hormel Foods, distributed exclusively through Target.
Retail Distribution & Market Portfolio Strategy
The Halloween 2026 lineup focuses on three primary commercial drivers: current streaming and box-office hits, nostalgic pop-culture concepts, and expanded sizing options covering adult and pet categories.
The full product lineup will be available across mass retail and specialized channels including Target, Amazon, Walmart, Costco, Sam’s Club, Spirit Halloween, and HalloweenCostumes.com.
Executive Statements
Tara Cortner, President and General Manager of Disguise, comments:
“We’re entering Halloween 2026 with one of the strongest licensed portfolios in our company’s history. Whether consumers are looking for the year’s biggest streaming sensations, blockbuster films, beloved preschool characters or unexpected pop culture costumes, Disguise offers something for every fan, every family and every celebration.”
Jessica Kavanaugh, Vice President of Global Media and Advertising at JAKKS Pacific, adds:
“Halloween costumes are a reflection of what captures everyone’s imagination throughout the year. Our role is to identify the franchises, characters and cultural moments that resonate with fans and translate them into officially licensed costumes and accessories that allow people of all ages to participate.”
