Mad Beauty has unveiled its Autumn/Winter 2026 collection, introducing nine new licensed ranges, expansions to two core properties, and its largest selection of beauty advent calendars to date.

The lineup reimagines iconic characters and pop culture anniversaries into specialized bath, body, and gifting concepts.

Anniversary Milestone Range & Design Innovations

The AW26 range highlights key entertainment milestones and franchise developments, including the 100th anniversary of Disney’s Winnie the Pooh, the 25th anniversary of Disney Pixar’s Monsters, Inc., and renewed focus on Harry Potter ahead of the upcoming HBO television series.

Key product innovations across the new seasonal portfolio include:

• Disney Winnie the Pooh 100th Anniversary: Features premium, hardback storybook-inspired packaging inspired by the original literary illustrations.
• Harry Potter 24 Day Advent Calendar: Incorporates an interactive UV light wand behind the first door, used to reveal hidden daily countdown numbers, alongside a molded Sorting Hat Lip Balm.
• Disney Mickey Mouse Ski Collection: Integrates interactive, moving character mechanisms within the packaging design.
• Disney Pixar Monsters, Inc.: Features a reversible cosmetic bag that transforms between Mike Wazowski and Sulley.

The expanded seasonal line also includes a Halloween collection inspired by Disney’s Stitch, a Disney Tim Burton’s The Nightmare Before Christmas range, a pop star-inspired Angel collection, and line extensions for Gilmore Girls.

Advent Calendars & Industry Recognition

To meet consumer demand following the previous season, Mad Beauty has expanded its beauty advent calendar segment to nine new designs, combining interactive countdown experiences with licensed bath and body items.

The seasonal roll-out follows recent industry accolades for the company: the Harry Potter collection was named a finalist at the Global Licensing Awards, while the Disney Winnie the Pooh festive range has been shortlisted for the UK Licensing Awards.

Julia Cash, Creative Director at Mad Beauty, commented:

“We start with something people already love and ask ourselves: what’s the unexpected idea here, and how can we bring it to life through beauty and gifting? That might become a moulded product, packaging that moves or transforms, or a hidden detail that creates a completely different experience.

“For us, it’s about going beyond putting a character on a product. We want people to see something we’ve created and think, ‘I want to see what Mad Beauty has done with this.’ We take the fandom, nostalgia and stories people already have an emotional connection with and reinterpret them to create moments of joy, discovery and surprise. That’s the Mad Way.”

The Autumn/Winter 2026 collection will be available to global retailers and on madbeauty.com starting September 2026.