China’s Premier Events in 2026 We Won’t Miss. And You?

China’s licensing market continues its fast growth, becoming the world’s fifth-largest and most dynamic licensing ecosystem. For international companies looking to explore new opportunities in China, 2026 presents an ideal opportunity through three strategic events, where Licensing Magazine will collaborate to organize international delegations.

Toy & Edu China (April 9–11, Shenzhen) kicks off the year with a comprehensive overview of China’s toy and educational product sectors. Held at Shenzhen World Exhibition & Convention Center, this 38th edition of one of China’s largest toy shows covers 130,000 square meters and features exhibits across the entire toy spectrum, along with concurrent displays of baby products, strollers, and licensing items. The concurrent event China Licensing is strategically located in the center of the show and merges licensing with other categories represented in Shenzhen. For manufacturers and licensors aiming to understand consumer trends in the thriving Greater Bay Area market, this event is essential.

To learn more https://licensing-china.hk.messefrankfurt.com/shenzhen/en.html

The Shanghai Illustration & Pop Show (May 29–31, Shanghai), organized by BolognaFiere China, introduces a new platform for contemporary creative culture. SIPS connects pop art, character design, and commercial licensing by emphasizing illustration, pop culture, and emerging intellectual properties. This event effectively captures the momentum of China’s young, digitally-native consumer base, which is increasingly driving IP commerce through visual media and lifestyle brands.

To learn morehttps://www.illustrationpopshanghai.com/en/

China Licensing Expo (October 21–23, Shanghai) is considered one of the world’s largest dedicated licensing trade shows. With 566+ exhibitors, 2,600+ global IPs, 65,000 square meters of exhibition space, and over 99,000 professional visitors, the CLE connects licensees and IP owners across animation, gaming, film, corporate brands, culture, art, and sports. Globally recognized properties—Pokémon, Sanrio, Disney, Barbie—converge with emerging Chinese creators and international licensees seeking collaborations. An unmissable event for all Licensing Professionals worldwide.

To learn more https://www.chinalicensingexpo.com/en

What does Licensing Magazine organize for these events?

Licensing Magazine’s role goes beyond traditional trade publications and media partnerships. As one of the industry’s leading international voice within the industry, we are constantly working to connect international companies with Asia’s licensing industry.

Our understanding of Western licensing practices and Asian market dynamics allows us to help international companies to attend these three pivotal events.

In fact, following the success of our actions in China organized last year, in 2026, Licensing Magazine will organize and curate international delegations for all three events.

Be part of our delegations, allow participants to:

• Participate in guided market visits,
• Join Matching Opportunities
• Benefit from our expertise and editorial coverage
• Get facilities from the organisers as hotel hospitality

Register now to secure your place in our delegations!

Do you wish to be part of one of the delegations we plan to organize? Or to all of them?

CLICK HERE TO FILL THE FORM AND SUBMIT YOUR REQUEST TO BE PART OF THESE EXCLUSIVE INITIATIVES!

Join our delegations and travel with us to explore the future of the Licensing Industry!