Giovas Group of Brands, a leading company in licensed products across Greece, Europe, and the Middle East, has announced the expansion of its successful licensing collaboration with Mattel.
Building on their established partnership across Greece and other territories, Giovas Group of Brands will now extend its portfolio to include Italy, further strengthening its presence in the European market.
This strategic move marks a significant milestone for both companies. Through this extension, Giovas Group of Brands will continue to bring to market a wide range of high-quality licensed products inspired by Mattel’s iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, UNO®, and Monster High®, tailored for the Italian market.
Kimon Giovas, President of Giovas Group of Brands, while Michael Giovas, CEO, said:
“We are delighted to expand our collaboration with Mattel into Italy, as its market presents a tremendous opportunity. We are confident that our expertise in product development, distribution, and retail partnerships will ensure that Mattel’s beloved brands reach an even wider audience.”
The extended agreement underscores the strong relationship between Giovas Group of Brands and Mattel, which has already proven highly successful across multiple regions. With Italy added to its licensed territories, Giovas Group of Brands further reinforces its role as a trusted partner in delivering innovative, high-quality products that resonate with children and families.
The new phase of the collaboration is officially underway, with new product lines expected to launch shortly across key Italian retailers.
For more information regarding the availability of MATTEL products in Italy, please contact Giovas Group of Brands at info@giovasgroup.com & at +30 210 4832684.
