OOLY is celebrating its 20th anniversary. Since its founding in 2005 by Carol Pankiw, OOLY has been inspiring creators of all ages with products designed to spark imagination and self-expression.
Over the past two decades, OOLY has established itself as a leader in the creative space, offering a wide range of products that encourage hands-on, screen-free activities. From innovative art supplies to creative kits, OOLY has become a household name for families, artists, and crafters seeking colorful tools for creativity.
From Idea to Beloved Brand Carol Pankiw’s passion for blending creativity with functionality led to the founding of International Arrivals in 2005, a brand focused on design-forward stationery and home office supplies. In 2017, recognizing a growing demand for creative, high-quality art supplies, Carol rebranded the company as OOLY, shifting its focus to arts and crafts.
It all started with a sparkly, scented favorite: Yummy Yummy Scented Glitter Gel Pens, an instant hit that paved the way for OOLY’s ever-growing collection of unique and innovative products.
OOLY x Peanuts Collection
This year, OOLY introduced their first-ever licensing partnership with the iconic brand PEANUTS® and launched a limited-edition collection in commemoration of OOLY’s 20th anniversary and Peanuts’ 75th. The collection includes a variety of high-quality arts and crafts supplies featuring Snoopy, Charlie Brown, and other beloved members of the Peanuts gang.
Dedication to Quality and Creativity Since its inception, OOLY has been dedicated to producing high-quality, innovative products. With a commitment to crafting items that inspire creativity for all ages, OOLY has earned the loyalty of customers and retailers alike.
Community Commitment and Philanthropy
Beyond creating colorful products, OOLY is deeply committed to giving back. The brand has partnered with local schools, educational programs, and nonprofits to bring creativity to classrooms and communities. OOLY has also donated thousands of art supplies to underserved schools, ensuring that every child has access to the tools they need to express themselves. This dedication to community support is a core part of OOLY’s mission to spread joy through creativity.
“Celebrating 20 years of OOLY is a celebration of creativity, community, and the joy that comes from making something special,” said Carol Pankiw, OOLY Founder, Owner and CEO. “From our loyal customers and dedicated retail partners to our passionate team and community, I am grateful for every individual who has been part of this journey. Together, we look forward to continuing to inspire joy, imagination, and self-expression for many more years to come.”
