MAGNA-TILES has appointed Beanstalk to represent the brand in the U.S. and Canada. Through this partnership, MAGNA-TILES aims to expand its presence beyond magnetic construction toys and into new and innovative product categories that will build on the brand’s hallmark promise of Meaningful Play.
Since 1997, MAGNA-TILES has captured the imaginations of millions of children, parents, grandparents, and educators around the world, offering enriching, screen-free experiences that encourage creativity, critical thinking, and open-ended play. As the category leader in magnetic building toys, MAGNA-TILES empowers children to dream on, play on, and build on—and now, through its partnership with Beanstalk, the brand will continue to inspire beyond its core toy line.
The licensing program will leverage the brand’s iconic and trusted reputation to introduce new products across apparel and accessories, arts and crafts, educational items, imaginative play, home goods, and social expression (including back-to-school, party goods, gifting, and keepsakes). These new products will reflect the brand proven commitment to creativity, quality, and purposeful play.
Michael Valenta, President at MAGNA-TILES, said:
“At MAGNA-TILES, we believe that play is a powerful tool for growth and learning, and we’ve demonstrated that mission throughout our 27-year history. Our new partnership with Beanstalk allows us to extend that mission into exciting new categories, bringing the joy and development benefits of MAGNA-TILES and our mantra of Build On to even more children and families.”
Caren Chacko, SVP, Brand Management, Beanstalk, said:
“We are excited to represent MAGNA-TILES, America’s #1 Magnetic Building Sets Brand. MAGNA-TILES has captivated the imaginations of children and parents alike with its high-quality, innovative, and educational products. We look forward to expanding the brand’s reach and creating exciting new opportunities through best-in-class licensing partnerships and product extensions. Our goal is to foster a world where every child can build, explore, and imagine without boundaries.”
Beanstalk will be presenting MAGNA-TILES to potential partners at Licensing Expo 2025, taking place from May 20-22 at the Mandalay Bay Convention Center in Las Vegas, Nevada. Visit Beanstalk at Stand G124 or use the Licensing Expo Event Planner to book an appointment.
