With an exciting lineup of exhibitors and dedicated product zones, Toy Fair offers countless opportunities to make new discoveries and create strategies that will captivate consumers in the year ahead. Don’t miss out on the chance to elevate your business!
Endless Opportunities
In just a few short weeks, tens of thousands of global attendees will gather for Toy Fair® in New York City (March 1-4, 2025). As the largest and most influential toy show in the Western Hemisphere, Toy Fair offers unlimited opportunities for toy professionals to grow their business networks, forge new connections with industry peers, learn from educational panels and seminars, scout top trends, and get hands-on with the latest toys and games for 2025.
Something for Everyone
Whether you’re an exhibitor, an international company eager to break into the U.S. market, a buyer, licensor, or a member of the inventor community, Toy Fair is a playground designed to meet every need and interest. Exhibitors are eager to showcase their creations— toys transforming classic play patterns alongside forward-thinking concepts—across an expansive show floor.
The thoughtfully organized product zones provide a seamless experience, making it easy to find items that align with your business goals. From endless aisles brimming with categorized playthings to exclusive zones highlighting specific toys (such as the Hot for Holiday showcase) and fresh launches from first-time exhibitors (in The Launch Pad), Toy Fair is the ultimate destination for anyone looking to stay ahead in the toy industry.
Top Trends
A new year offers a fresh lineup of innovative products entering the market. To assist buyers, media, and toy professionals in identifying the top toys and play trends for 2025, The Toy Association’s trend experts will present their annual “Toy Trends Briefing” on the first day of the show. This presentation will feature new consumer shopping insights and showcase product examples directly from the show floor that exemplify the trends to watch.
Bolster Your Business Savvy
Toy Fair University, the show’s premier educational series, offers nearly 50 sessions, including 20-minute solo speaker presentations and 40-minute panel discussions covering a wide array of topics. Participants will gain valuable insights on subjects such as the future of toy sourcing, licensing, brand protection, sustainability, safety updates, trends, and more. Taking place on the show floor, Toy Fair University’s programming will be more accessible than ever.
Nurturing the Next-Generation of Toy Talent
Toy Fair is a platform where innovative ideas come to life. On March 4, Creative Factor Inventor Day will provide selected inventors, designers, and artists with the chance to pitch their unique toy ideas to leading professionals in the toy and youth entertainment industries. In the past, Inventor Day connected inventors with well-known companies such as Basic Fun!, Crayola, Fat Brain Toys, Goliath Games, Hasbro, Jazwares, Melissa & Doug, Spin Master, and others.
In line with its dedication to fostering new talent in the toy industry, Toy Fair will also host a Student Congress program on March 2. The opportunity invites U.S. university students and faculty to delve into the world of toys and consider a career in the toy industry.
Participants will learn from insightful panel discussions, gain valuable education related to industry careers, network with professionals, and explore the show floor—all designed to ignite passion and inspire future innovators in the toy sector.
Licensing Opportunities
The revitalization of classic brands like Rainbow Brite, along with the emergence of digital-first brands such as Ms. Rachel and Digital Circus, is expanding opportunities for toy makers and brand owners to negotiate new deals and explore additional categories. Licensing plays a significant role, accounting for approximately 32 percent of total U.S. toy sales, and attendees can take advantage of Toy Fair’s global reach to secure more deals and effectively navigate the changing landscape of children’s entertainment, social media, and pop culture.
Navigation at Your Fingertips
Whether you’re a first-timer or a veteran, using the show’s available resources can help you plan for success and assist you in finding what you need. Download the free Toy Fair Mobile app on iTunes and Google Play: a pocket-sized companion helping you to easily navigate the show floor, track your meetings in one place, and discover all the special events and activities happening throughout the show.
After-Hours Networking
After the Toy Fair show floor closes, from networking mixers to cocktail receptions, there are several after-hours events that attendees will want to mark on their calendars, including the official kickoff to Toy Fair week – the much-anticipated Toy of the Year Awards on Friday evening, February 28. Be sure to check the Toy Fair website and Toy Fair Mobile app for the complete list of after-hours events.
Curated by Jennifer Lynch, The Toy Association
