HomeHighlightsWYNCOR AND HASBRO SIGN A COLLABORATION FOR DUNGEONS & DRAGONS

WYNCOR AND HASBRO SIGN A COLLABORATION FOR DUNGEONS & DRAGONS

Wyncor has announced that it has signed a licensing agreement with Hasbro and its Wizards of the Coast division to create DUNGEONS & DRAGONS (D&D) Miraball Surprise toys.

This collaboration combines fantasy gaming’s rich legacy with Wyncor’s cutting-edge toy design. The D&D-inspired Miraball Surprise toy line will debut in Q2 2025. 

D&D is the World’s Greatest Roleplaying Game, inspiring over 85 million fans globally with its collaborative storytelling and limitless imagination since its inception in 1974.

Each blind-packed Miraball Surprise features a surprise maxi plush expanding from 2¾ inches to 4 ¾” (approx.), thanks to ultra-shrinkable memory foam technology. Collectors will also find three stickers and a leaflet—all for under $10. The Miraball Surprise has sold over 2.5 million units within the first few months, available in 40 countries and featured in more than 20,000 retail locations worldwide. Partners include major names such as Carrefour, Rofu, Smyth, Walmart, Kohls, Target, Amazon in the US and Europe, and many more.

Julian Jacob, CEO of Wyncor, said:

“D&D has captivated generations, and we’re delighted to expand our relationship with Hasbro to bring its magic to the Miraball™ Surprise line. This collaboration blends imagination, affordability, and innovation, creating a one-of-a-kind collectible experience for fans of all ages.”

Wyncor also holds global licensing rights for the Miraball Surprise to Hasbro’s PEPPA PIG, MY LITTLE PONY, TRANSFORMERS, and MONOPOLY brands. In the U.S., ACD Distribution handles distribution to mid-tier and specialty retailers, ensuring that Wyncor’s products reach a broad audience of consumers.

Founded in 2022 by Julian Jacob, Wyncor has quickly earned a reputation for delivering innovative toys that resonate with children everywhere. Julina’s and his recent appointment as a “shark” on the M6 series Qui veut être mon associé? (the French version of Dragons’ Den and Shark Tank) has further solidified his leadership within the global business community.

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