With registered attendees from 87 countries (and counting!), Toy Fair 2025 is set to be a truly global event, bringing together the most influential players in the toy industry.
Taking place March 1 to 4 at the Javits Center in New York City, the show serves as a dynamic marketplace where international manufacturers, retailers, media, and industry leaders converge to explore trends, forge partnerships, and drive innovation in the global toy business.
Kimberly Carcone, executive vice president of global market events at The Toy Association,™ producer of Toy Fair, said:
“For anyone involved in the business of play, Toy Fair provides an unmatched opportunity to not only tap into the lucrative U.S. market but also to access business opportunities worldwide. Attendees can connect with exhibitors of all sizes with playthings across every category of play; gain insights into global toy trends and consumer preferences; and see the latest toy innovations before they hit the market.”
Housed in the heart of the financial and media capital of the world, Toy Fair continues to grow in its international appeal. This year’s show has attracted buyers, distributors, and industry professionals from every corner of the world, including Australia, Brazil, Belgium, Canada, Germany, Hong Kong, Israel, South Korea, Mexico, the Netherlands, Nigeria, Peru, Poland, Spain, Turkey, and more.
Toy Fair will also feature exhibitors from 25 countries and territories in dedicated international pavilions—including Spielwarenmesse eG’s World of Toys and the China Pavilion—showcasing playthings that further enhance opportunities for cross-border collaboration.
Beyond the opportunity to discover export-ready products that align with regional market demands, attendees can tap into the show’s product zones to get a jump on the year’s top toys for Q4 (Hot for Holiday) and discover fresh finds from new and emerging companies (The Launch Pad).
Attendees are also encouraged to take advantage of the show’s educational programming, Toy Fair University, which will take place right on the show floor, to gain critical business insights on everything from licensing, retail, and social media marketing, to safety guidance. The Toy Association’s Toy Trends Briefing is another must-attend event that showgoers can utilize as a road map for product and retail planning throughout the year.
To further support global trade and media engagement, The Toy Association will host a distinguished delegation of international journalists from Italy, the UK, Germany, Belgium, Spain, Norway, Poland, and Brazil, ensuring widespread coverage and visibility of the latest industry developments.
As the largest toy and play trade event in the Western Hemisphere, Toy Fair 2025 promises to be a critical meeting point for industry leaders looking to navigate and expand in the ever-evolving global toy market.
Toy Fair will take place March 1 to 4, 2025, at the Javits Center in New York City. Attendee registration and hotel bookings are now open, and limited exhibit space remains available. Visit ToyFairNY.com for more details.
Curated by Jennifer Lynch
