Innov8 Creative Academy has announced a new licensing partnership with Supersocial. As part of this partnership, Supersocial will bring the Deddy Bears brand to life in an immersive Roblox experience, featuring stunning graphics, customizable avatars, and interactive, community-driven gameplay, along with exclusive virtual merchandise and in-game content that deepens fan engagement.
The experience is set to launch February 2025.
“We’re thrilled to see Deddy Bears continue to capture the hearts of fans worldwide, and the overwhelming response to our plush collectibles has been nothing short of incredible,” said Gavin Lawler, the brains behind Deddy Bears® and the founder and CEO of Innov8 Creative Academy. “As Deddy Bears grows in popularity, expanding into the virtual world feels like a natural next step. Partnering with Supersocial to bring our brand to life in the metaverse allows us to connect with our community in exciting new ways, and we can’t wait for fans to experience the creepy-cool and edgy charm of Deddy Bears® in Roblox this Spring.”
Deddy Bears, launched in the U.K. and U.S. in late 2023, features lovable yet misunderstood teddy bears with a spooky twist. Each bear arrives in a coffin-shaped package, complete with a bio detailing its unique personality, strengths, and quirks. Once unloved and discarded by their factory, these bears were rescued by a teenage girl in her secret lair. Made from high-quality plush, they’re irresistibly huggable, perfect for cozy nights. With its heartwarming backstory and imaginative design, Deddy Bears has quickly become a fan favorite and one of the most sought-after plush collectibles this year.
“Our goal at Supersocial is to constantly find new ways to bring unique and compelling brands into the virtual world, and Deddy Bears® is a perfect partner for this mission,” said Yon Raz-Fridman, CEO and founder of Supersocial. “The rich storytelling, distinctive characters and strong connection fans have with Deddy Bears creates a foundation for a truly immersive Roblox experience. We’re looking forward to collaborating with Innov8 Creative Academy to build an unforgettable space for fans to interact with their favorite characters in a brand new way.“
