‘Millions’ the tiny tasty chewy sweets, has partnered with Northern Monk, a leader in flavoured craft beer, to create a range of ‘Millions’ inspired beers. Brokered by Blonde Sheep Licensing, the partnership is set to excite the existing fan base of both brands as well as attract new customers who are eager to experience a Millions-inspired beer.
Blonde Sheep Licensing continues to grow the licensing programme for ‘Millions’, owned by Golden Casket, in the adult sector. Northern Monk joins several licensees who have partnered with the brand because of its recognition and appeal amongst Gen Zs and Millennials.
Northern Monk has rapidly gained acclaim for its innovative approach to brewing and its commitment to producing high-quality, flavourful beers. Northern Monk is recognised not only for its traditional beer styles but also for its experimentation with unique ingredients and brewing techniques.
The two beers set to be launched are inspired by watermelon and raspberry flavoured Millions will be available from the end of September in Tesco and a month later in Morrisons.
“We couldn’t be more excited about this collaboration with Millions,” said Russell Bisset, founder & managing director at Northern Monk. “The combination of our craft beers with Millions’ beloved sweets is a fusion of flavours that we believe will captivate our audience and introduce them to a one-of-a-kind taste experience.“
“We are thrilled to license Millions to Northern Monk, it’s a testament to Northern Monk’s dedication to exploring new and exciting flavour profiles. ” commented Natasha Dyson, founder & CEO at Blonde Sheep Licensing. “The collaboration comes at a time when we are seeing many other brands partnering with Millions for beverages and allows us to not only reach Millions and Northern Monk fans, but those who appreciate unique and innovative flavour combinations.“
