Rights & Brands has announced its official appointment as the global licensing agency for Camilla Läckberg’s beloved children’s book series Super-Charlie.
Camilla Läckberg, one of the world’s most renowned crime writers, has captivated audiences worldwide. Since her debut in 2003, over 39 million books have been sold in more than 60 countries. In 2011, Läckberg ventured into children’s literature with the release of Super-Charlie, the first book in a successful series about a baby with superpowers.
The character is a personal one. When Camilla Läckberg was pregnant with her third child, she wanted to entertain her older children by telling them stories about the baby that was on its way—except this was no ordinary baby; this baby had superpowers. These imaginative tales sparked the creation of the series, which reflects many aspects of Läckberg’s own life. To date, 12 books have been published in the series, and 1.3 million copies have been sold and translated into 17 languages.
In December, Super-Charlie will make his big screen debut as an animated film adaptation inspired by the books. Produced by Nordisk Film Production, the 3D animated action-comedy promises to bring Super-Charlie to life on screen, reaching new audiences.
As the newly appointed licensing agency, Rights & Brands will develop a comprehensive licensing program surrounding both the Super-Charlie books and the exciting new film artwork.
“We are thrilled to have the opportunity to create a global licensing program for Super-Charlie,” says Shatilla Holm, Senior Sales & Category Manager at Rights & Brands. “There is huge potential for this character brand, and we look forward to working closely with our partners to create the best collaborations with Super-Charlie.”
Camilla Läckberg shares her excitement about the expansion of the Super-Charlie universe: “I’m absolutely thrilled to see Super-Charlie come to life in new ways. It’s incredible to witness how this character has taken on a life of his own, and I’m so excited to see where he takes me next!”
Rights & Brands will represent Super-Charlie for licensing rights worldwide.
